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Open nowPosted 175 days ago

Weber Innovation Center - Social Media Specialist (28757) [Internal]

Weber School District

Where
Ogden, Utah
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Your applicationOpen nowWeber Innovation Center - Social Media Specialist (28757) [Internal]Weber School District · Ogden, Utah
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This job: posted 175 days ago

The posting

Title: Social Media Specialist

Calendar/Contract: 182 Days + 21 additional days

Salary Schedule: Educator Salary Schedule (adjust by FTE; figures do not include pay for 21 additional days) Hours: 4.0 hours/day | 20.0 hours/week

Job Type: Part-time (0.50 FTE)

Benefits-Eligible: Yes, as outlined in the Benefits Guide

FLSA Status: Exempt

Directly Reports To: Communications & Community Engagement Administrator

Location: Weber Innovation Center, 1007 W 12th St, Ogden, UT 84404 (southern entrance)

**ONLY CURRENT EMPLOYEES OF WEBER SCHOOL DISTRICT NEED APPLY. ENSURE YOU ARE MARKED AS AN INTERNAL CANDIDATE TO HAVE ACCESS TO THE INTERNAL APPLICATION. CLICK HERE FOR A GUIDE (WSD SSO REQUIRED)**

Application Note: This position will remain open until filled after a minimum of five (5) working days. Applications will be reviewed prior to scheduling interviews. All applicants shall apply at wsd.schoolspring.com.

Job Overview

Weber School District is seeking a dynamic and creative Social Media Specialist to support the district's communications team in developing and implementing a comprehensive social media strategy. The ideal candidate will have a deep understanding of social media platforms, excellent communication skills, and a passion for engaging with teachers, students, parents, and the community. This role is essential for enhancing the district's image, reputation, and public understanding through strategic digital storytelling.

Team Collaboration & Support

The Social Media Specialist is a key member of the Communications & Community Engagement Team, working in close coordination with:

  • Communications & Community Engagement Administrator: To align social media strategy with the district’s overarching goals and annual communications calendar.
  • Video & Media Specialist: To distribute high-quality video productions, graphics, and photography that highlight the unique aspects of the district.
  • Digital Communications Senior Engineer: To manage and curate content across the district website and social platforms, ensuring a consistent digital presence.

Essential Functions

  1. Strategy and Content Creation
  • Assist in developing and executing a social media strategy aligned with the district's overall marketing and branding goals.
  • Write and create engaging, high-quality content across various platforms, including Instagram, Facebook, X, LinkedIn, and TikTok.
  • Monitor district calendars and events to ensure timely coverage and promotion of district activities.
  • Stay up-to-date with social media trends and best practices to keep district communications relevant.
  1. Social Media Engagement and Monitoring
  • Manage and grow the district's social media following and audience engagement.
  • Monitor social media platforms for trends, activity, and stakeholder sentiment.
  • Respond to comments and messages in a timely and professional manner to foster positive community relations.
  • Track and analyze social media metrics to measure performance and identify areas for improvement.
  1. School Branding
  • Meet with school administrators to understand the history of the school and the logos, mascots, images, and colors that are part of the school’s identity.
  • Work with a digital designer to create updated logos, mascots, and brand packages to be used on social media and across web platforms..
  • Facilitate the sharing of these brand packages with stakeholders and the digital communications senior engineer.
  • Assist in making these brand packages available through district resources such as Canva.
  1. Training and School-Level Support
  • Provide regular training and technical assistance to building administrators and designated Content Creators at individual school sites.
  • Assist school-level staff in understanding district "style guide" requirements, including the correct use of logos and colors.
  • Support building-level administrators in identifying and sharing compelling stories of student and staff success.
  • Track data regarding school-level posts and overall marketing.
  • Facilitate effective communication between district administration and school sites to ensure unified messaging.
  1. Attendance is an Essential Function of this Position
  • Physical presence at the worksite is an essential function of this position. The role requires in-person collaboration, direct interaction with team members, other staff, students, and/or guardians, and access to on-site equipment and resources.

Other Functions

  • Assists other personnel as may be required for the purpose of supporting them in the completion of their work activities.

Qualifications

  • Experience: Proven experience in social media management.
  • Education Knowledge: Strong understanding of public education.
  • Communication Skills: Excellent written and verbal communication skills.
  • Technical Proficiency: Ability to create engaging and compelling content.
  • Proficiency in using digital communication tools and social media analytics.
  • Experience with Apptegy/Thrillshare is preferred.
  • Experience with Canva and Adobe preferred.
  • Ethics: Ability to maintain professional ethics and adherence to district policies.

Key Competencies

  • Creativity and Innovation
  • Strategic Thinking
  • Interpersonal Skills
  • Adaptability and Flexibility

Weber School District has the right to revise this position description at any time.

WEBER SCHOOL DISTRICT IS AN EQUAL OPPORTUNITY (EEO) EMPLOYER

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