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Open nowFirst seen 4 days ago

Senior Marketing Analyst

webselenese/84.0053 open roles

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Webselenese
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Your applicationOpen nowSenior Marketing Analystwebselenese/84.005 · Webselenese

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Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

Webselenese is seeking a highly analytical and performance-driven Senior Marketing Analyst with deep expertise in Search advertising across Google Ads and Bing Ads. You will own and scale paid search acquisition globally, with a strong focus on efficiency, experimentation, and revenue growth. This role is ideal for someone with hands-on experience in B2C and/or Finance and/or Gaming marketing environments, who understands full-funnel performance and thrives in a fast-paced, data-led team.

Key Responsibilities

  • Own end-to-end management of Search campaigns across Google Ads and Bing Ads
  • Plan, execute, and continuously optimize campaigns to meet CPA, ROAS, and growth targets
  • Conduct in-depth keyword research, query mining, and competitive analysis to identify new opportunities
  • Develop and refine bidding strategies, audience segmentation, and account structures
  • Run structured A/B tests across ad copy, landing pages, and bidding approaches
  • Monitor and analyze campaign performance, translating data into clear insights and actions
  • Collaborate with creative, product, and analytics teams to improve conversion funnels and messaging alignment
  • Build dashboards and reports to track performance and inform strategic decisions

Requirements

  • 3-4+ years of hands-on PPC experience, with a strong focus on Search
  • Proven expertise managing campaigns in Google Ads and Bing Ads
  • Experience working in B2C and/or Finance and/or Gaming marketing
  • Demonstrated success managing and scaling high-budget campaigns with measurable ROI
  • Strong analytical mindset with proficiency in tools such as Tableau (or similar)
  • Experience with A/B testing, conversion rate optimization (CRO), and landing page strategy
  • Ability to work cross-functionally and communicate insights clearly to stakeholders
  • Proven experience leveraging AI tools (Claude, ChatGPT) to scale PPC workflows, including building custom Claude Projects, system prompts, or tailored AI personas for copy creation and audience research - An advantage
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