Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 2 days ago

[WEBTOON] Global Brand Marketing Manager

WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)15 open roles

Where
El Segundo, California
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen now[WEBTOON] Global Brand Marketing ManagerWEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) · El Segundo, California

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.5% of postings close within 7 days. Measured by our own scanner across the market. WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) postings stay open a median of 13 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 2 days ago

WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) median: 13 days open

The posting

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others.

As the Global Brand Marketing Manager, you will join WEBTOON's Global Brand Task Force, working cross-functionally with teams around the world to build the brand foundation for WEBTOON in the U.S. and, ultimately, globally. Reporting to the Director of Brand & Partnerships within the EN Brand & Audience Development team, you’ll play a high visibility role at the center of how WEBTOON shows up in the world.

It’s an exciting opportunity for someone who enjoys building brands, thrives in highly collaborative environments, and is passionate about entertainment, fandom, and culture.

Essential Duties

  • As a member of the Global Brand Task Force, help build WEBTOON's brand foundation in the U.S. and globally, and develop short, mid, and long-term strategies to drive brand growth.
  • Shape WEBTOON's brand marketing vision, positioning, and core messaging.
  • Partner cross-functionally with teams across the company worldwide to ensure the brand is executed consistently across all channels, and keep brand initiatives aligned with measurable user growth goals.
  • Own execution of always-on and major brand campaigns and 360-degree, multi-channel activations end to end—from planning through execution - including digital advertising, OOH, experiential, strategic partnerships, and influencer/celebrity partnerships.
  • Manage campaign budgets, timelines, and agency/vendor relationships, working in close partnership with the Creative team.
  • Partner with Creative teams to develop compelling campaign concepts, messaging, and creative assets that consistently reinforce the WEBTOON brand.
  • Develop measurement frameworks to evaluate campaign effectiveness and to optimize future initiatives based on the results.
  • Track and report campaign and brand performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
  • Develop scalable marketing frameworks and campaign playbooks that improve execution efficiency and collaboration across the Task Force and broader team.

Required Qualifications

  • 5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries.
  • Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns.
  • Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
  • Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
  • Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
  • Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
  • Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
  • Excellent communication, presentation, and storytelling skills.
  • Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.

Preferred Qualifications

  • Experience marketing to fandom-driven audiences with a strong understanding of community building and audience engagement.
  • Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities is strongly preferred.
  • Bilingual proficiency in English and Korean is strongly preferred.

Salary Range & Description

What we offer (For Full-Time Only):

* Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals

* Health benefits, including vision and dental!

* Generous PTO and Parental Leave Top-up

* 401K Contributions

* Commuter Benefits

* Global WEBTOON and LINE FRIENDS discount program

* Winter break shutdown and a whole lot more!

With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

Join us and work with some of the biggest artists, IP, and fandoms in comics!

#WEBTOON

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.