Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 50 days ago

Director of Marketing Strategy

West Shore Home309 open roles

Where
Charlotte, NC, USA
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector of Marketing StrategyWest Shore Home · Charlotte, NC, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on West Shore Home's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 50 days ago

The posting

Position: Director of Marketing Strategy Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time) Who We Are: West Shore Home is one of the fastest-growing home improvement companies in the country, delivering high-quality, convenient remodels in Bathrooms, Flooring, Windows, and Doors across 40+ locations and counting. With over 3,000 employees and a rapidly expanding footprint, we're building the marketing infrastructure to match our growth — and this role sits at the center of it. Purpose of Position: As Director of Marketing Strategy you'll own the forecasting, budget alignment, and ROI strategy for marketing spend across all 40+ branches nationwide — directly shaping how we hit company-wide Net Sales targets. You'll lead a team of Divisional Marketing Managers, report to the VP of Marketing Planning and Analytics, and serve as the analytical backbone connecting local marketing execution to national strategy. This is a strong fit for marketing analytics leaders coming from multi-location, franchise, or home services businesses who are fluent in marketing mix modeling, media attribution, budget forecasting, and cross-functional P&L ownership — and who want to build that function at scale inside a company still in high-growth mode. Key Role Accountabilities:

Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models. Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations. Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets. Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data. Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost.

Minimum Requirements:

5+ years of experience with forecasting and modeling for performance based marketing. Bachelors Degree, required. Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations. Previous experience utilizing AI and ML in performance modeling and forecasting, preferred Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel. Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.

Benefits:

Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability) 401(k) Retirement Plan with company match HSA plan with company match Paid holidays and paid time off (PTO) Employee Referral Program Employee Discount Program Paid training and unlimited professional growth potential

Please note: Applicants must be authorized to work in the United States at the time of their application on a full-time basis.  The Company will not sponsor applicants for work visas. Culture and Community: We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits. West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/ #LI-RM1  

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against West Shore Home's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on West Shore Home's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    West Shore Home's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.