Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 59 days ago

Marketing Strategy Lead

Westfield64 open roles

Where
Westfield Center, OH, United States
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Strategy LeadWestfield · Westfield Center, OH, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Westfield's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. Westfield postings stay open a median of 6 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.8%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.1%30 days
This job: posted 59 days ago

Westfield median: 6 days open

The posting

Job Description

Job Summary

The Marketing Strategy Lead, working under limited supervision, is responsible for developing, implementing and monitoring engaging B2B, customer and consumer programs across various marketing channels. Partnering directly with the business, this role leverages agent, consumer and customer information to develop highly targeted marketing strategies, sales enablement resources and campaigns across digital and traditional marketing channels. The role works cross-functionally to translate business and sales objectives into actionable marketing strategies that strengthen agent relationships, support profitable growth and create differentiated value. Strong relationship building, influence and project management are critical to successfully moving work from strategy through execution. The role monitors and measures key performance indicators (KPI) and adapts to achieve optimal results. The role provides coaching and mentorship to less experienced professionals within the Marketing function.

Job Responsibilities

  • Develops B2B marketing and sales enablement strategies, content and resources that equip agency-facing teams and agents to effectively communicate value, identify opportunities and support customer conversations.
  • Develops and executes strategic marketing plans with business unit leaders to align sales plans, profitable growth and forecasts with meeting business unit goals.
  • Identifies new and/or improves existing marketing strategies, proactively evaluates marketing opportunities, interprets agent, customer and consumer needs and leverages best-in-class market research and analytics/customer analytics.
  • Assesses marketing opportunities and develops, implements and measures appropriate programs to advance marketing strategy. Utilizes all traditional and innovative marketing channels, including digital, mobile and social media.
  • Helps turn strategy into a sales plan for various business units and defines the market position of the business unit in relation to strategic objectives, value proposition, differentiators, agent and customer engagement experience, etc.
  • Works in alignment with business unit product management, channel strategy and portfolio assurance responsibilities to determine capability requirements and opportunities for the marketing plan.
  • Defines and monitors success and control measures, monitors business unit functionality and makes deliverable management and control conclusions.
  • Uses customer and end-user insights, market and competitor analysis to identify target market and business unit opportunities for profitable growth.
  • Conducts fact-based market analysis to systematically evaluate, prioritize and recommend marketing opportunities to grow business in line with corporate and business unit objectives.
  • Develops and maintains a segment value proposition based on a comprehensive understanding of consumer and market dynamics.
  • Collaborates effectively with business unit teams and corporate functions to set and align segment marketing/value proposition vision, strategy and roadmap with corporate strategy with the focus on target markets, customer propositions and experiences, marketing strategy and innovation.
  • Employs an agile mindset and acts as a change leader integral to developing the organization's understanding of segment strategy, engaging and educating stakeholders on the overall strategy and related benefits.

Job Qualifications

  • 5+ years of experience in Marketing or a related field.
  • Bachelor’s degree in Business, Marketing or a related field and/or commensurate work experience.

Licenses and Certifications

  • Certified Marketing Management Professional (CMMP)

Location

Hybrid- defined as working three or more days per week in the office if the employee's residence is within 50 miles of Westfield Center, OH; OR Remote-if the employee resides more than 50 miles from Westfield Center, OH.

Behavioral Competencies

  • Collaborates
  • Communicates Effectively
  • Customer Focus
  • Decision Quality
  • Nimble Learning
  • Builds Networks
  • Plans and Aligns
  • Drives Results

Technical Skills

  • Competitive Intelligence
  • Customer Marketing
  • Business Strategy
  • Statistical Analysis
  • Customer Service
  • Technical Documentation
  • Monitoring and benchmarking
  • B2B Marketing
  • Sales Enablement
  • Integrated Marketing Strategy
  • Project Management
  • Stakeholder Management

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

About Us

Founded in 1848, Westfield is a global leader in property and casualty insurance, delivering superior risk insights and innovative solutions to customers through a diverse portfolio of insurance products. Westfield underwrites commercial, personal, surety, and specialty lines of coverage through a network of leading independent agents and brokers in the United States and specialty products through Lloyd’s of London Syndicate 1200. As a mutual insurance company with more than 3,000 employees, Westfield has revenues in excess of $4 billion and more than $10 billion in assets.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Westfield's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Westfield's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Westfield's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.