The posting
Location: Bengaluru,Karnataka,India
Who are we?
Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption helps users get productive faster.
- Product Analytics uncovers friction and closes adoption gaps.
- Mirror allows employees to train in safe, simulated environments.
These are ur embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
- Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
- Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year
- Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Be one of the key Leaders in this awesome journey of building a billion-dollar company!
About the Role
Help turn customer success into lasting relationships, powerful stories, and business growth.
Whatfix is seeking a Customer Marketing Manager to own customer marketing across an assigned region and/or industry and lead our global Executive Sponsor Program. You will build customer advocacy, create compelling content, and deliver in-person experiences that strengthen relationships, support retention, and contribute to sales-accepted leads (SALs), including expansion opportunities.
This is a hands-on role for a strong storyteller, relationship builder, and event manager who combines creative thinking with disciplined execution. You will partner closely with Customer Success, Sales, Product Marketing, Field Marketing, and executive leaders to connect customer priorities with measurable business outcomes.
What You’ll Do
- Build and activate customer advocacy. Identify and nurture advocates for sales references, reviews on G2 and Gartner Peer Insights, speaking opportunities, media and analyst engagements, quotes, and logo permissions. Match opportunities to customers’ interests and goals.
- Own the global Executive Sponsor Program. Lead the strategy, execution, and continuous improvement of Whatfix’s executive engagement program for strategic customer accounts. Partner with executives and account teams on sponsor matching, engagement plans, executive briefings, tailored communications, and follow-through. Build broader executive relationships within accounts, align engagements with customer priorities, and measure the program’s contribution to retention and growth.
- Support retention and generate sales opportunities. Partner with Customer Success and Sales to engage multiple stakeholders within priority accounts, reinforce demonstrated customer value, and identify new business needs. Use customer meetings, advocacy relationships, and introductions to uncover expansion opportunities and contribute to sales-accepted leads (SALs), with clear handoffs and follow-through.
- Tell compelling customer stories. Develop case studies, videos, social content, and other assets that demonstrate business impact. Manage content development from identifying the story and interviewing customers through production, approvals, and publication.
- Lead in-person user group meetings for your assigned region and / or industry. Own event planning and content development, including agendas, customer speaker recruitment and preparation, attendee engagement, and logistics coordination. Deliver valuable peer learning experiences that reinforce customer value and support retention. Partner with Customer Success and Sales on follow-up to activate advocates and advance expansion opportunities toward SALs.
- Contribute to customer loyalty and recognition. Recruit and engage customers from your region and/or industry in the Whatfix Customer Club. Partner with the program owner to encourage participation, gather feedback, and identify candidates for customer awards and recognition.
- Maximize content impact. Keep customer assets current, easy to find, and useful in sales enablement systems. Use performance insights to prioritize content creation, repurposing, updates, and retirement.
- Measure business impact. Track contributions to retention, SALs, expansion pipeline, and revenue alongside advocate participation, event engagement, and content usage. Partner with account teams to evaluate outcomes and use insights to prioritize and improve programs.
What You Bring
- 5–7 years of marketing experience, including experience in customer marketing, advocacy, customer content, and events, ideally in B2B technology or SaaS.
- A master’s degree from an accredited university.
- Excellent written and spoken English, with the ability to turn complex customer experiences into clear, persuasive stories and executive communications.
- Experience planning and delivering in-person customer events, including agenda development, speaker management, and logistics coordination.
- Strong relationship-building skills and confidence engaging customers, senior executives, and cross-functional partners.
- Experience managing executive engagement programs or partnering with senior leaders on strategic customer relationships.
- Demonstrated ability to manage programs and content from concept through delivery, balancing priorities and meeting deadlines.
- A data-driven approach to measuring performance, testing ideas, and improving outcomes.
- Familiarity with CRM and sales enablement platforms.
- Initiative, sound judgment, and the ability to influence across global teams in a fast-paced environment.
- Adept at using AI to improve content, research, and analysis, and to redesign and automate workflows that increase efficiency and scale customer marketing programs, while preserving authentic customer relationships, accuracy, customer confidentiality, brand standards, and human oversight.
Why Whatfix
You’ll shape programs that elevate customer voices, bring customers together, and contribute directly to customer and business success—with ownership of your work and collaboration across a global team.
#LI#Onsite
#WorkType: #Onsite
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
- At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
- In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.
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