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Open nowFirst seen 4 days ago

Performance Marketing Manager (Google Ads)

White Shark Media3 open roles

Where
Managua, Nicaragua, Remote
Work mode
Remote
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Your applicationOpen nowPerformance Marketing Manager (Google Ads)White Shark Media · Managua, Nicaragua, Remote

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

About the Opening

  • Role: Performance Marketing Manager
  • Modality: Hybrid LATAM
  • Location: Managua, Nicaragua.

Position Summary

A Performance Marketing Manager (Google Ads) is responsible for developing, executing, and optimizing data-driven paid advertising strategies that drive measurable growth for Small to Mid-Sized Businesses. This role focuses on maximizing campaign performance, improving ROI, and ensuring client retention through continuous optimization, strategic insights, and cross-functional collaboration.

Responsibilities

#1 Campaign Development & Strategy -Design, plan, and execute online marketing campaigns aligned with client goals, industry, and budget. -Analyze data to develop tailored digital marketing strategies and implement data-driven decisions. -Stay up to date on industry trends to recommend innovative strategies.

#2 Performance Optimization & Growth -Conduct ongoing performance reviews to ensure budget pacing and week-over-week improvement. -Measure and report campaign results against defined KPIs to provide actionable insights. -Proactively identify optimization opportunities to maximize ROI.

#3 Account Reviews & Maintenance: -Perform weekly reviews of flagged accounts through Actions to Take to implement best practices and improve performance. -Address account issues promptly to ensure consistent results.

#4 Cross-Functional Collaboration: -Work closely with Content, Design, and Tracking teams to execute strategies effectively. -Deliver necessary campaign insights and information to support team contributions.

#5 Contribute to the development and implementation of new projects, activities, and processes that benefit the departments and the company's performance. -Cooperate with your department on any seasonal or extraordinary need that may arise.

Required Skills & Qualifications

-Written English Level: Advanced (C1-C2) -Spoken English Level: Advanced (C1-C2) -Education: Graduated in Marketing, Business, or a similar field Experience: *+2 years of experience in Google Ads, Microsoft Ads, or other search advertising platforms, etc. (desired) *Experience managing social media ad campaigns, such as Facebook (desired)

Know How & Certifications

Google Ads Certification (Search at minimum) Google Analytics Certification (GA4)

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