Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 7 days ago

AVP - GT Retail Sales

WHOLSUM FOODS12 open roles

Where
Gurugram
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowAVP - GT Retail SalesWHOLSUM FOODS · Gurugram

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on WHOLSUM FOODS's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 7 days ago

The posting

Job Description – Head of General Trade

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement!

Our mission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. We are on a mission to make healthy food accessible to every household by bringing the goodness of millets and clean-label nutrition to consumers across India.

Led by founders Shauravi Malik and Meghana Narayan, we are entrepreneurs, food enthusiasts, and parents committed to redefining the future of food. As one of India's fastest-growing healthy food brands, we are looking for leaders who thrive in a collaborative, entrepreneurial, and high-growth environment.

At Wholsum Foods, our people are our biggest strength. Guided by our core values—Relationship First, Dependable, Passionate, and Growth Mindset—we foster a culture of ownership, innovation, and continuous learning.

We are also Great Place to Work® Certified.

ROLE OVERVIEW

We are looking for an experienced and entrepreneurial Head of General Trade to lead and scale our General Trade business across India. This role will be responsible for driving national sales growth, strengthening the distribution network, expanding market presence, and building a high-performing sales organisation.

The ideal candidate will bring strong expertise in FMCG General Trade, distributor management, route-to-market strategy, and sales execution, with a proven track record of delivering sustainable business growth.

This is a high-impact leadership role that offers significant ownership, visibility with the leadership team, and the opportunity to shape the future growth of Wholsum Foods' retail business.

KEY RESPONSIBILITIES

Business Strategy & Growth

  • Develop and execute the General Trade strategy aligned with the company's business objectives.
  • Drive revenue growth, market share, numeric distribution, weighted distribution, and outlet expansion across assigned markets.
  • Identify new business opportunities, penetrate new geographies, and strengthen market presence.
  • Deliver annual operating plans, sales targets, and profitable business growth.

Distribution & Channel Management

  • Build, strengthen, and manage a high-performing distributor network.
  • Drive route-to-market excellence and improve distribution efficiency.
  • Ensure healthy distributor profitability, inventory management, stock availability, and receivables.

Sales Execution Excellence

  • Drive primary and secondary sales performance across all territories.
  • Improve beat productivity, outlet coverage, merchandising, and in-store execution.
  • Ensure successful execution of trade schemes, promotions, visibility initiatives, and new product launches.

Team Leadership

  • Lead, mentor, and develop Regional Sales Managers, Area Sales Managers, and frontline sales teams.
  • Build a high-performance culture through regular coaching, capability development, and performance reviews.
  • Create a strong succession pipeline for future business growth.

Business Planning & Commercial Management

  • Lead annual sales planning, forecasting, budgeting, and target setting.
  • Monitor business KPIs, sales productivity, and channel performance.
  • Optimize trade investments while ensuring profitable business growth.

Cross-Functional Collaboration

  • Work closely with Marketing, Supply Chain, Finance, Demand Planning, and Product teams to deliver seamless execution.
  • Provide market insights to support product innovation, customer strategy, and business planning.

IDEAL CANDIDATE PROFILE

  • 10–12 years of progressive sales experience in FMCG, Packaged Foods, Healthy Foods, Beverages, or Consumer Goods.
  • Proven experience leading General Trade sales across multiple states or at a national level.
  • Strong expertise in distributor management, route-to-market strategy, outlet expansion, and sales execution.
  • Demonstrated success in delivering primary and secondary sales targets while driving profitable business growth.
  • Experience leading Regional Sales Managers, Area Sales Managers, and frontline sales teams.
  • Strong commercial acumen with experience in sales planning, forecasting, budgeting, and business reviews.
  • Excellent leadership, negotiation, stakeholder management, and analytical skills.
  • Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

PREFERRED INDUSTRY EXPERIENCE

Candidates from FMCG, packaged foods, healthy snacking, beverages, dairy, or consumer goods companies with a strong General Trade background will be preferred.

WHY JOIN WHOLSUM FOODS?

  • Opportunity to lead and scale the General Trade business for one of India's fastest-growing healthy food brands.
  • High ownership with direct exposure to the leadership team.
  • Freedom to build, strengthen, and expand the GT business across key markets.
  • Collaborative, purpose-driven culture with significant opportunities for professional growth.

LOCATION - Gurgaon, Haryana IN

JOINING - Position open immediately.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against WHOLSUM FOODS's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on WHOLSUM FOODS's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    WHOLSUM FOODS's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.