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Open nowPosted today

Analista de Web Analytics Pleno

Wicomm

Where
Barueri, SP, Brasil
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Your applicationOpen nowAnalista de Web Analytics PlenoWicomm · Barueri, SP, Brasil

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Wicomm's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.3%1 day
  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted today

The posting

A Wicomm é uma agência de marketing digital especializada em e-commerce e com foco em performance. Nosso propósito é otimizar cada ponto de contato da jornada dos consumidores dos nossos clientes, entregando resultados reais e sustentáveis. Para fortalecer o nosso time, buscamos um(a) Analista de Web Analytics Pleno para apoiar o CRM PME na construção de públicos, testes e acompanhamento de resultados, conectando segmentação, comunicação, conversão e receita.

Atividades

  • Estruturar e extrair bases de clientes no Databricks para campanhas e jornadas de CRM;
  • Criar e evoluir segmentações com base em perfil, comportamento, engajamento e histórico de compra;
  • Planejar e executar testes A/B com novos segmentos, acompanhando o impacto em conversão e receita;
  • Integrar e reconciliar dados do Salesforce Marketing Cloud, Adobe Analytics e Databricks;
  • Estruturar indicadores de performance de CRM, acompanhando entregas, aberturas, cliques, conversão, pedidos, receita, RPM e evolução das jornadas;
  • Monitorar a qualidade dos dados, identificando inconsistências de parametrização, tracking, taxonomia, atribuição e divergências entre fontes;
  • Criar análises de performance por campanha, jornada, segmento, produto, cluster e canal;
  • Utilizar IA e técnicas analíticas para transformar grandes volumes de dados em insights, padrões, hipóteses e recomendações acionáveis;
  • Apoiar análises de testes, segmentações, NBO/NBA, ativação, cross-sell, upsell, retenção e reativação;
  • Automatizar fluxos de mensuração e acompanhamento de resultados em near real time.

Aqui, você terá o desafio de transformar dados distribuídos entre diferentes plataformas em um fluxo confiável e automatizado de segmentação e mensuração, levando o CRM de análises retrospectivas para uma gestão de performance em near real time, com uma esteira contínua de segmentar, testar, mensurar e otimizar.

Requisitos:

  • Ensino Superior completo em Engenharia de Dados, Tecnologia, Ciência de Dados, Publicidade e Propaganda, Administração ou áreas correlatas;
  • Experiência em SQL e Data Lakes, com foco em Databricks;
  • Experiência com mensuração de campanhas e testes A/B;
  • Conhecimento em ferramentas de BI e visualização de dados;
  • Capacidade de conectar métricas de comunicação a conversão, pedidos e receita;
  • Domínio de MS Office e Google Workspace;
  • Perfil analítico, crítico e orientado a resultado;
  • Residir na região da Grande São Paulo;
  • Experiência com segmentação e extração de bases para CRM, com foco em Salesforce Marketing Cloud, será desejável;
  • Experiência com Adobe Analytics, Python, grupos de controle, visão incremental ou modelos de propensão, e com CRM B2B, PME ou produtos financeiros será um diferencial.
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One press. We do the rest.

  1. A CV for this posting

    Written against Wicomm's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Wicomm's form

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    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

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