The posting
Investing in You, join a 100-year-old, family-owned leader in Ag – and grow with us!
Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.
“We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.”
Role Overview:
The Sr Sales Representative is responsible for developing and managing customer relationships while driving profitable growth across a designated territory. This role serves as a trusted advisor by identifying opportunities, recommending products and services, and delivering solutions that help customers achieve their operational and business objectives. The Sr Sales Representative develops business plans, grows market share, and collaborates with cross-functional teams to deliver an exceptional customer experience. The role also supports Wilbur-Ellis business goals through strategic territory management, sales planning, and customer engagement. Success in this position requires strong relationship-building, consultative selling, business acumen, and technology adoption.
A Sample of What You’ll Do in This Role:
- Develop and execute territory business plans to achieve sales, margin, and growth objectives
- Establish, maintain, and expand relationships with existing and prospective customers
- Identify customer needs and recommend products, services, and solutions that provide value and support customer success
- Conduct regular customer visits and business reviews to understand customer goals, challenges, and opportunities
- Generate new business through prospecting, networking, referrals, and lead generation activities
- Manage a sales pipeline and maintain accurate forecasting of opportunities, revenue, and customer activity
- Collaborate with agronomy, technical, operations, customer service, and supply chain teams to deliver customer solutions
- Negotiate pricing and contract terms within established company guidelines
- Monitor market trends, competitive activity, and customer needs to identify growth opportunities
- Participate in customer events, industry meetings, trade shows, and community activities to strengthen market presence
- Maintain compliance with company policies, safety standards, regulatory requirements, and ethical business practices
- Support collection efforts and partner with finance teams to manage customer credit and payment issues when needed
- Maintain accurate customer, opportunity, and sales activity records within company systems
What You Bring to the Role:
- Proven experience in sales, account management, agriculture, agribusiness, crop inputs, animal nutrition, specialty products, or a related industry
- Demonstrated success achieving sales goals and developing customer relationships
- Strong business acumen and understanding of sales planning, forecasting, and profitability management
- Experience developing and executing territory strategies to grow revenue and market share
- Strong problem-solving and consultative selling skills
- Excellent verbal, written, presentation, and interpersonal communication skills
- Ability to work independently while effectively collaborating with cross-functional teams
- Valid driver’s license and ability to travel throughout the assigned territory
- Bachelor’s degree in Agriculture, Agribusiness, Business, Marketing, or a related field preferred; high school diploma or equivalent required
Your Digital & Technology Capabilities:
- Experience using CRM systems, digital sales tools, and Microsoft 365 applications, including Microsoft Teams, to manage customer relationships, sales activities, and collaboration
- Ability to leverage business data, reporting tools, and analytics to support forecasting, territory planning, and data-driven decision making
- Comfortable adopting emerging technologies, including Microsoft Copilot, generative AI, and workflow automation tools, to improve productivity and customer engagement
What Makes You a Great Fit:
- You can build trust quickly and establish long-term, value-driven customer relationships
- You’re self-motivated and take ownership of achieving business results
- You enjoy working in a customer-facing environment and solving customer challenges
- You are comfortable identifying opportunities, initiating conversations, and driving business growth
- You communicate effectively with customers, peers, and business leaders
- You balance strategic thinking with strong execution and follow-through
- You embrace change, continuous learning, and new technologies
- You're energized by working collaboratively while maintaining accountability for individual results
Compensation and Benefits:
- In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $84,000 - $112,010. Note that salary may vary based on location, skills, and experience.
- This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/
Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.
Our Commitment to Diversity & Inclusion:
Diversity of people, cultures, opinions, and ideas makes us all stronger. From leadership commitment to employee buy-in, we know that creating an inclusive environment and providing opportunities for all employees to reach their full potential is a shared responsibility.
Wilbur-Ellis is a company you can be proud to call your employer
Wilbur-Ellis markets and distributes agricultural products, animal feed specialty chemicals, and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific.
Wilbur-Ellis is for and about people
Wilbur-Ellis has enjoyed over 100 years of success and growth, all thanks to our people. Our employees are both leaders and team players who thrive on creativity, entrepreneurial spirit, and a dedication to quality work, our customers, and each other.
Wilbur-Ellis invests in the industry’s best workforce
Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.
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