Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 25 days ago

Paid Media Specialist

Wildnet Technologies Limited11 open roles

Where
Noida
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowPaid Media SpecialistWildnet Technologies Limited · Noida

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Wildnet Technologies Limited's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 25 days ago

The posting

Paid Media Specialist / Performance Marketing Specialist

About the Role

We are looking for a Paid Media / Performance Marketing Specialist who can independently plan, execute, optimize, and report on multi-channel paid media campaigns for domestic and international clients.

The ideal candidate should have strong hands-on experience across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, DV360, and preferably Teads Ad Manager, with a strong understanding of campaign strategy, audience targeting, tracking, analytics, optimization, and client communication.

Key Responsibilities

1. Paid Media Strategy & Planning

  • Develop comprehensive paid media strategies based on client objectives, target audiences, budgets, and KPIs.
  • Create and present media plans covering budget allocation, channel mix, audience targeting, campaign objectives, bidding strategies, and creative requirements.
  • Recommend the right combination of Google, Meta, LinkedIn, TikTok, DV360, Teads, and other relevant paid media channels.
  • Identify opportunities to integrate paid media with SEO, content, email, social media, and other digital/ATL channels.
  • Conduct competitor, audience, keyword, and market research to identify growth opportunities.

2. Paid Media Campaign Execution & Management

  • Set up, manage, monitor, and optimize campaigns

o Google Ads – Search, Performance Max, Display, YouTube, Demand Gen, Shopping

o Meta Ads – Facebook & Instagram

o LinkedIn Ads

o TikTok Ads

o DV360

o Teads Ad Manager

  • Conduct keyword research, audience research, placement analysis, negative keyword management, and targeting optimization.
  • Manage campaign budgets, bids, pacing, frequency, reach, and performance against KPIs.
  • Implement A/B and multivariate testing across creatives, audiences, landing pages, bidding strategies, ad copies, and campaign structures.
  • Continuously optimize campaigns to improve ROAS, CPA, CPL, CTR, CPC, CPM, conversions, and overall campaign efficiency.
  • Ensure campaigns follow appropriate taxonomy, naming conventions, tracking, brand safety, and platform best practices.
  • Identify and resolve campaign delivery, tracking, attribution, and performance issues.
  • Assist with account restructuring and creation of new campaign elements wherever required

3. Tracking, Analytics & Measurement

  • Work with relevant teams to ensure accurate implementation of Google Tag Manager, GA4, conversion tracking, pixels, UTMs, Floodlight, and other tracking solutions.
  • Monitor campaign attribution and data quality.
  • Analyze campaign performance using Google Analytics 4, Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager, and other reporting platforms.
  • Identify gaps in tracking and recommend corrective actions.
  • Ensure campaign data is reliable and aligned with client reporting requirements.

4. Reporting & Insights

  • Prepare weekly, monthly, and ad-hoc performance reports for clients and internal stakeholders.
  • Analyze campaign data and translate it into clear, actionable insights.
  • Highlight key performance trends, challenges, opportunities, and recommendations.
  • Present campaign performance and optimization recommendations to internal teams and clients.
  • Maintain accurate campaign trackers, budgets, pacing reports, and performance dashboards.

5. Campaign Optimization & Growth

  • Proactively identify opportunities to improve campaign performance, scalability, and efficiency.
  • Develop and implement new testing methodologies across audiences, creatives, bidding, placements, keywords, and campaign structures.
  • Identify opportunities for budget reallocation based on channel and campaign performance.
  • Stay updated with changes in Google Ads, Meta, LinkedIn, TikTok, DV360, Teads, GA4, and the broader paid media ecosystem.
  • Explore new advertising products, beta features, automation solutions, and emerging platforms.

6. Client Management & Communication

  • Act as a secondary point of contact for assigned clients and maintain strong professional relationships.
  • Participate in regular client calls to discuss campaign performance, upcoming campaigns, strategy, and optimization opportunities.
  • Understand client briefs and translate business objectives into effective paid media strategies.
  • Communicate campaign results, insights, and recommendations clearly to both technical and non-technical stakeholders.
  • Coordinate with internal teams including SEO, Content, Creative, Development, Analytics, and Business Development to deliver integrated digital marketing solutions.

7. Media Partner Management

  • Build and maintain effective relationships with media and technology partners.
  • Coordinate with platform representatives and partners for campaign support, troubleshooting, optimization opportunities, and industry updates.
  • Explore relevant alpha/beta programs, new platform features, and testing opportunities.
  • Share campaign briefs with partners and incorporate relevant recommendations into media strategies.

Required Skills & Experience

  • 3+ years of hands-on experience in Paid Media / Performance Marketing.
  • Strong hands-on expertise in Google Ads and Meta Ads
  • Experience with one or more of DV360, LinkedIn Ads, TikTok Ads, and Teads Ad Manager.
  • Strong understanding of:

o Google Search Ads

o Performance Max

o YouTube Ads

o Display Advertising

o Remarketing/Retargeting

o Audience Targeting

o Lead Generation

o Conversion Campaigns

o Shopping Ads

  • Good understanding of GA4, Google Tag Manager, pixels, conversion tracking, UTM parameters, and attribution.
  • Strong analytical and data interpretation skills.
  • Experience with campaign reporting and performance dashboards.
  • Good understanding of KPIs such as ROAS, CPA, CPL, CTR, CPC, CPM, CVR, Reach, Frequency and Conversion Rate.
  • Strong communication and client-management skills.
  • Ability to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications

  • Google Ads certification.
  • Meta Blueprint certification.
  • Experience handling international clients, particularly US, UK, Canada, or Australia.
  • Experience working in a digital marketing agency environment.
  • Experience managing significant monthly advertising budgets.
  • Experience with Looker Studio or other visualization/reporting tools.
  • Knowledge of marketing attribution, incrementality, and advanced measurement methodologies.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Wildnet Technologies Limited's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Wildnet Technologies Limited's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Wildnet Technologies Limited's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.