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Open nowPosted 3 days ago

Director, Digital Performance Marketing

Window Nation40 open roles

Where
Fulton, MD
Work mode
On site
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Your applicationOpen nowDirector, Digital Performance MarketingWindow Nation · Fulton, MD

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

8.4% of postings close within 7 days. Measured by our own scanner across the market. Window Nation postings stay open a median of 23 days.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 8.4%7 days
  4. 15.4%14 days
  5. 34.1%30 days
This job: posted 3 days ago

Window Nation median: 23 days open

The posting

Window Nation is growing fast! Join a high energy team where your ideas and contributions will make a lasting impact on our future.

One Goal, One Passion – Growth is Everything at Window Nation

At Window Nation, we don’t just replace windows and doors – we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements.

As we continue to grow and expand into new markets in 2026, we’re looking for passionate, driven team members who thrive in a high-growth environment. Join a company where your expertise is valued, your contributions matter, and your work makes a lasting impact – on customers and the future of home improvement.

The Director, Performance Marketing leads Window Nation's paid media strategy and execution across all digital advertising channels. This role oversees both internal team members and external agency partners, driving measurable growth through data-driven campaigns while managing substantial advertising budgets. The Director, Performance Marketing is responsible for developing comprehensive paid media strategies that align with business objectives and maximize return on ad spend.

Core Role Responsibilities

  • Develop and execute comprehensive paid media strategies across multiple platforms, including Google Ads (Search, Display, YouTube, Demand Gen), Bing Ads, Meta (Facebook/Instagram), Amazon Prime, Nextdoor, Thumbtack, Angi, and other relevant advertising networks
  • Lead, mentor, and manage a team of paid media specialists, providing guidance, performance feedback, and professional development opportunities
  • Manage relationships with external advertising agencies and vendors, ensuring alignment with company goals and optimal performance delivery
  • Establish team goals, KPIs, and performance standards; conduct regular one-on-ones and performance reviews with direct reports
  • Collaborate with internal stakeholders to develop annual paid media budgets and strategic planning initiatives
  • Oversee the creation and optimization of PPC campaigns, ad groups, and creative assets across all paid channels, ensuring alignment with marketing objectives and target audience(s)
  • Conduct and direct advanced keyword research and competitive analysis to identify valuable opportunities and improve campaign performance
  • Forecast monthly performance across all channels and manage budget allocations, pacing, and bid strategies to effectively achieve campaign goals
  • Monitor and analyze campaign performance across platforms, providing regular reports, actionable insights, and strategic recommendations to maximize ROAS
  • Design and implement A/B testing frameworks and experimentation roadmaps to improve ad copy, ad relevance, landing pages, quality scores, and conversion rates; provide comprehensive post-mortem analysis
  • Partner with cross-functional teams, including SEO, CRO, Web Development, and Creative, to (1) ensure campaign to landing page alignment and effectiveness, (2) implement appropriate conversion pixels and tracking solutions, and (3) confirm lead submissions are being captured in Window Nation's CRM (MS Dynamics) with appropriate UTM parameters and attribution data
  • Work closely with the SEO Manager to ensure paid and organic search strategies are complementary and maximize overall search visibility
  • Collaborate with the Conversion Rate Optimization Manager to align paid traffic strategies with landing page testing and optimization initiatives
  • Communicate campaign performance, insights, and recommendations to senior leadership and stakeholders
  • Stay current with industry trends, platform algorithm updates, emerging paid media tools and techniques, privacy regulations, and advertising guidelines, ensuring full compliance
  • Evaluate and recommend new advertising platforms, technologies, and partnership opportunities
  • Share knowledge and best practices with the broader marketing team to elevate overall digital marketing capabilities

Basic Qualifications

  • Bachelor's degree in marketing, business, or a related field
  • Minimum of 7 years of hands-on experience in managing paid media campaigns across search, social, display, and video platforms
  • Minimum of 3 years of experience in a leadership or management role, including direct reports and/or agency management
  • Proven experience managing paid media budgets of $1M+ monthly across multiple channels

Preferred Qualifications:

  • Experience with Google Analytics (GA4) and advanced analytics platforms
  • Demonstrated expertise developing, implementing, and managing paid social media campaigns using Meta Business Suite and other social platform ad buying tools (LinkedIn Ads, TikTok Ads, etc.)
  • Proven track record of developing and executing successful paid media strategies that drive measurable business results and revenue growth
  • Experience in the home improvement, home services, or related industries
  • Strong knowledge of performance marketing best practices across all major digital advertising platforms, including keyword research, audience targeting, creative optimization, and bid management
  • Advanced proficiency in Google Ads, Meta Ads Manager, and other major advertising platforms
  • Deep understanding of attribution modeling, conversion tracking, and marketing analytics
  • Expertise in A/B testing methodologies and conversion rate optimization techniques
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven strategic decisions
  • Strong attention to detail and organizational skills, with the ability to manage multiple campaigns, team members, and agency relationships simultaneously
  • Outstanding communication, presentation, and collaboration skills, with the ability to influence stakeholders and work effectively across teams
  • Experience with paid video advertising platforms (YouTube, Amazon Prime, CTV, streaming services)
  • Advanced proficiency in Microsoft Excel, PowerBI, and data visualization tools
  • Google Ads and/or Meta Blueprint certifications
  • Experience with marketing attribution platforms and multi-touch attribution modeling

What We Offer:

  • Competitive pay
  • Bonus opportunities for eligible roles
  • Full-time benefits package (medical, dental, vision, life, and 401(k) retirement options)
  • Paid time off
  • Growth opportunities within a rapidly expanding company
  • A supportive team culture where your contributions matter and craftsmanship is celebrated

Why Window Nation?

At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration.

Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.

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