Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 14 hours ago

Growth Copywriter

Winona5 open roles

Where
US (Remote)
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowGrowth CopywriterWinona · US (Remote)

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Winona's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market. Winona postings stay open a median of 33 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: posted 14 hours ago

Winona median: 33 days open

The posting

About Winona:

Winona https://bywinona.com is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

We are looking for a data-backed, empathetic Growth Copywriter to own the performance and optimization of our end-to-end messaging ecosystem. At Winona, copy isn’t just about sounding nice. It’s a measurable variable in our growth funnel. You will design and execute rapid copy experiments across our paid acquisition, intake flows, and lifecycle retention loops to help women confidently access bioidentical HRT and menopause care.

What You’ll Own:

- Full-Funnel Experimentation. Write copy hypotheses, design rapid A/B tests alongside growth and analytics teams, analyze performance data, and turn winning variations into a scalable messaging playbook.

- Lifecycle Growth & Retention. Write, test, and optimize automated onboarding, activation, adherence, churn-save, and win-back sequences across email, SMS, and push notifications to drive LTV.

- High-Intent Conversion Surfaces. Own the persuasive strategy and microcopy for landing pages, interactive quiz/intake flows, checkouts, and dynamic pricing/offer messaging.

- Paid Acquisition at Scale. Generate volume-driven concepts, hooks, and static/video copy variants for Meta, Google, and YouTube, systematically iterating based on creative testing data.

- Voice of Customer (VoC) Intelligence. Continuously mine product reviews, customer support tickets, intake data, and exit surveys to isolate deep qualitative insights and high-converting customer language.

- AI-Augmented Workflows. Leverage and train Winona’s internal AI copywriting tools to scale production velocity, maintain brand consistency, and build automated variant pipelines without sacrificing quality.

What We’re Looking For:

- 5+ years of dedicated copywriting experience specializing in direct-response, conversion copywriting, or growth marketing.

- DTC Telehealth, Wellness, or HealthTech experience is highly preferred. You understand how to write about sensitive health topics with clinical authority and deep empathy.

- A portfolio backed by data and results — the exact copy variants you tested, the structural or psychological changes you made, and the quantifiable lift they produced in metrics like CTR, quiz completion, or conversion rates.

- Deep lifecycle marketing mastery: significant experience building and optimizing automated email and SMS flows (onboarding, retention, win-backs), rather than just writing one-off promotional campaigns. You know how to nurture a lead over time.

- A strong foundation in A/B testing mechanics — comfortable formulating clear copy hypotheses, understanding sample size requirements, and knowing when a test result has achieved true statistical significance.

- The balance of empathy and compliance: a proven ability to write about highly sensitive personal health topics (menopause symptoms, hormonal changes, wellness) with profound empathy while strictly adhering to healthcare compliance rules and ad-network medical restrictions.

- An experimenter’s ego — you don’t take copy critiques personally. You’re obsessed with letting consumer behavior and performance data crown the winning angle.

WHAT’S IN IT FOR YOU?

As a full-time member of our team, you’ll enjoy:

- Remote-first, work wherever you choose

- Unlimited paid time off

- Paid non-working holidays per country of residence

- Medical/ Dental/ Vision insurance (US-W2)

- Referral bonuses

- Financial support for online courses

- Fun and casual work environment

- Employee engagement activities and virtual gatherings

- We are a diverse, global team! 🌍

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Winona's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Winona's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Winona's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.