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Open nowPosted 57 days ago

International - UX Designer

wirelessdna110 open roles

Where
4789 Yonge St, Toronto, ON M2N 0G3, Canada
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Your applicationOpen nowInternational - UX Designerwirelessdna · 4789 Yonge St, Toronto, ON M2N 0G3, Canada

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  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 57 days ago

The posting

About Us CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service. We are entering a transformation phase: 

Migrating our website to Shopify 

Expanding into a future mobile app experience for activation, onboarding, and customer self-serve 

  Why This Role Exists  CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process to identify what drives drop-offs and systematically improve conversion performance.  This role exists to: 

uncover friction and trust gaps across the customer journey 

redesign high-impact flows and page experiences 

run experimentation and measurement cycles 

raise conversion performance to the standard of top eSIM competitors 

    Role Summary  We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.  This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve: 

engagement 

clarity 

trust 

checkout completion 

customer activation experience 

  Key Responsibilities  1) User Behavior Analysis & Funnel Insights 

Analyze the customer journey: landing → plan selection → checkout → post-purchase onboarding 

Use analytics + session replay tools (GA4, Clarity/Hotjar, Shopify analytics) 

Identify friction points, drop-off patterns, and trust barriers 

Translate insights into actionable recommendations and test hypotheses 

  2) UX Design for Shopify Ecommerce 

Create and iterate designs in Figma 

Improve information architecture and product decision-making flows 

Optimize key page experiences: 

home page 

plan/product pages 

checkout path 

activation/how-it-works content 

Partner with developers to implement scalable Shopify-friendly components 

  3) CRO & Experimentation 

Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting 

Plan and execute: 

A/B tests 

CTA tests 

landing page optimization 

checkout optimization 

Present results with clear recommendations, expected impact, and next steps 

  4) Trust, Clarity & Competitive UX  In the eSIM category, trust and clarity are often the deciding factors.  You will improve: 

plan differentiation and comparison usability 

transparency in pricing, benefits, and terms 

credibility signals and reassurance content 

“how it works” guidance for eSIM activation 

overall user confidence across the purchase journey 

  5) App Experience Foundations (Phase 2)  Support early UX groundwork for the future app experience, including flows for: 

activation onboarding 

account management 

troubleshooting/self-serve support 

renewals and add-ons 

  Requirements 

3+ years experience in UX/UI (ecommerce preferred) 

Proven experience improving conversion performance through UX changes 

Strong Figma proficiency (components, auto-layout, prototyping) 

Familiarity with Shopify ecommerce UX and constraints 

Strong understanding of CRO and experimentation frameworks 

Experience with GA4, Hotjar/Clarity, and A/B testing tools 

Ability to work cross-functionally and operate with high ownership 

  Strong Bonus Skills 

Shopify Liquid coding / HTML/CSS/JS 

Telecom/eSIM or subscription ecommerce experience 

UX writing/microcopy for trust + clarity 

Experience building design systems for ecommerce platforms 

  Portfolio Requirement  Portfolio must show: 

ecommerce UX work 

funnel or checkout improvements 

CRO testing or performance-driven redesigns 

before/after examples with measurable outcomes (where possible) 

  Salary Range - $70-75k

 

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