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Open nowPosted 51 days ago

Director, Consumer Lifecycle

WISEcode7 open roles

Where
United States
Work mode
Remote
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Your applicationOpen nowDirector, Consumer LifecycleWISEcode · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on WISEcode's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 51 days ago

The posting

WISEcode is an AI food technology company. We built the largest food database in the world, more than one million foods and 650 billion attributes, and we use it to tell people the truth about what they eat. We call that promise FoodTruth. Consumers get a free UPF detector and WISEcoach, an AI nutrition coach. Brands, retailers, and government agencies get WISEcode Intelligence. One data layer, different doors.

Unlike a large SaaS company running a paced playbook, we are a small and rapidly growing team moving at founder speed, and the consumer business is a linchpin of our long term success.

The role

  • AI-native, agent-assisted support that solves consumer issues before they escalate.
  • Lifecycle journeys that personalize themselves and adjust as our offerings grow from UPF identification and scanning to coaching to food recommendation and delivery, leveraging our unique food knowledge on our own or through industry partnerships.
  • A knowledge base for consumers that improves as it is used.
  • Reporting that dynamically surfaces opportunities for improvement and growth.
  • Close partnership with Marketing and Consumer Product team on business improvement to exceed customers needs, product development roadmap and proactive messaging to drive retention and growth.

What You Own & Execute

  • Onboarding and activation flows that get a new user to their first moment of value fast, and measurably.
  • Lifecycle messaging across email, push, and in-app: welcome, engagement/habit-building, win-back, and the free-to-Premium conversion motion for WISEcoach and other offerings.
  • Consumer support, built AI-first: deflection, escalation paths, SLAs, and voice-of-customer loops back into product.
  • Retention, engagement, and re-engagement: cohort analysis, churn signals, and the programs that move them.
  • The consumer health dashboard: one view of acquisition handoff, activation, engagement, conversion, retention, and support health.
  • Systems that scale. You will select, build, and connect the tooling, with AI agents as first-class workers in every process.

What Success Looks Like

  • Meet and exceed key metrics from activation through Daily/Weekly/Monthly Active User goals in the app, D1/D7/D30 retention, LTV, ARPU, churn/winback rates, strong AppStore and Google play reviews
  • Strong integrated partnership with consumer marketing and product that drives app improvements and increasing engagement.
  • Lifecycle journeys live across the full funnel, with activation and retention baselines set and improving quarter over quarter.
  • Support scales with users, not headcount. Resolution and satisfaction both trend up.
  • A working free-to-Premium conversion engine with strong unit economics behind it.
  • Weekly consumer reporting the executive team uses to make decisions.

What We Are Looking For

  • A senior level doer! This is a hands on opportunity, with no burden of team management or ownership. We are looking for an experienced resource that is energized by being the executor, the point of action and the one making things happen.
  • Experience building AI-native operations and AI tools, that includes agents, automations, and workflows in production and driving customer retention and satisfaction.
  • Five or more years in consumer B2C lifecycle, growth, CRM, or consumer success, with direct ownership of activation, retention, or conversion metrics at meaningful scale.
  • Hands-on fluency with lifecycle and analytics tooling (AppsFlyer, Braze, Iterable, OneSignal, Mixpanel, Amplitude, or equivalents).
  • Strong past experience with consumers in a customer success, support or equivalent role, bonus for business and govt experience.
  • Comfort with speed and ambiguity necessary in a fast paced and multi opportunistic environment.
  • Bonus: health, nutrition, wellness, or subscription consumer app experience.

How We Work

Compensation

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against WISEcode's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on WISEcode's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    WISEcode's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

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  6. The interview in your calendar

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    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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