The posting
About Us
Wolf & Badger is on a mission to make retail fair. Supporting our community of independent designers from more than 70 countries, we connect customers with fashion, design, home and beauty from brands vetted against our sustainability guarantees, through our online marketplace and flagship stores in London, New York City and Los Angeles. We are a scale-up business based in the UK and US and a Certified B Corporation, with social and environmental purpose at the core of everything we do. We have been recognized by the Financial Times for long-term growth, and were one of the first marketplaces globally to take orders placed by AI shopping agents.
The Role
We are looking for a commercially sharp, results-driven Retail Media & Brand Partnerships Manager to join our New York team. Reporting to our Senior Brand Acquisition & Partnerships Manager, who leads our New York brands team, you will own how our brands invest in their own growth with us, from sponsored listings and curated ads to creators and co-marketing, all funded by their marketing balance.
This is a proactive, commercial role. Our brands are independent businesses, often run by their founders, and many of them want to grow faster than our own marketing can take them. You will help them do that: building the case with each brand, agreeing an annual plan and a monthly budget that fit their goals, and matching that budget to the channels where we can spend it well, so every dollar works hard and the brand can see what it bought. You will look after our largest US advertisers yourself, and make brand advertising a growing commercial engine for the business, in the US and worldwide.
You will become the commercial lead for brand advertising and retail media across Wolf & Badger: owning our retail media proposition and Advertising Terms, shaping how we sell and present our offer to brands, building the playbook, and training our teams in every market. You will bring a US perspective to a business with its roots in London, and share in the growth you drive through uncapped commission.
We use AI to take the repetitive work off your plate, so your time goes on what people do best: building relationships and exercising good judgment. You will have Claude and AI-powered workflows from day one, and the freedom to build more. This is a hands-on role in a small team: we care more that you can roll up your sleeves, work with AI and figure things out with us than that you have done every part of it before.
At Wolf & Badger we champion a low-ego environment where cross-functional debate is encouraged, and we strive to be mission-oriented and fair at all times. Join us in growing an engaged, forward-thinking team.
Key Responsibilities & Accountabilities:
Strategy and commercial ownership
- Own the plan, targets and results for scaling our brand advertising program, including a revenue target covering retail media, off-site advertising and co-marketing, in the US and worldwide
- Own our advertising offer: the retail media proposition (with sign-off from our Commercial Director), our Advertising Terms, and how we present it to brands through marketing packages, decks and webinars
- Manage our relationship with Topsort, our retail media platform, including configuring its rules and settings
- Shape how Wolf & Badger is positioned with brands in the US and worldwide: what brands want, what competitors offer, and where our offer should go next
Advertiser account management
- Look after a named book of our largest US advertisers and Pro brands: taking brand calls, leading account management and being their main point of contact
- Agree an annual plan and a growing monthly budget with each advertiser, built on the brand's own numbers: what it sells, what our marketing already does for it, and what its own budget would add
- Run regular performance reviews with your largest brands, using data to show what is working and where the next opportunity is, improve campaigns from their results, and keep and grow their budgets month after month
Campaign planning and delivery
- Match each brand's budget to where we can spend it well, across sponsored listings, curated ads, creators, video and co-marketing
- Work day to day with our performance marketing and stores teams (who run pop-ups) to plan, launch and manage brand-funded campaigns, acting as the link between them and our brands
- Scale our curated ads: collect assets from brands, agree what runs, and work with our creative and marketing teams so that more brands can use them
- Work with our merchandising and category teams so that the products a brand advertises are well presented, in stock and priced right
Growing advertising across the business
- Act as the primary point of contact for brand advertising and retail media across Wolf & Badger, building the playbook and training our Brand Partnerships teams in every market to sell and handle marketing add-ons well
- Work closely with our acquisition team to build retail media into new brand sales, so that brands start with a marketing balance from day one
Ways of working
- Keep a disciplined pipeline, with every brand conversation and budget accurately recorded in HubSpot and consistent follow-up
- Look for ways to streamline and automate your own work with AI, and put them into practice
Requirements
- 4+ years of commercial experience selling or managing advertising for brands, ideally at a marketing agency, or at a retail media network, ad platform or ecommerce marketplace
- A proven track record of growing client spend, with the confidence to talk about budgets, return on spend and the numbers behind them
- Strong analytical skills: confident in spreadsheets and reporting tools, working out return on ad spend and building a brand's case for budget from its own data
- Sales experience: you can open a conversation with a founder and take it to an agreed budget
- A clear grasp of how paid media works (sponsored listings, paid social, search, creators) and how to explain it simply to a brand
- A natural relationship builder who earns the trust of founders quickly and handles difficult conversations well
- Motivated by owning a revenue number: you see a growing line, want to multiply it, and want to earn a real share of it
- A sleeves-rolled-up attitude and high agency: you pick up what needs doing, work it out with us, and fix things without waiting to be asked
- Comfortable teaching and presenting: you can turn what works into a simple playbook, and present it to colleagues and brands
- Confident and hands-on with AI tools, and quick to learn new platforms
- New York-based and able to work onsite in our SoHo office a minimum of 3 days per week, with occasional evenings and weekends for brand events
- A genuine interest in independent brands, ethical retail and sustainability
- Energy, humor and self-awareness, thriving in a feedback-driven, growth-oriented culture
Highly Desired:
- Experience with a retail media platform such as Topsort, Criteo or Amazon Ads
- Working knowledge of Meta and Google Ads, especially shopping and catalog campaigns
- Experience with HubSpot or another CRM
- Familiarity with data reporting tools such as Looker
- Fashion, beauty or lifestyle experience, brand-side or platform-side
- Experience with co-op or brand-funded marketing programs
- Experience with advertising products or commercial terms
- You've built your own AI automations or workflows, for example with Claude, ChatGPT or n8n
This is more than just a sales role. It is a chance to shape how independent brands invest in their own growth, build a brand advertising offer across every market, and share in the success you create. If you're ambitious, entrepreneurial and ready to make an impact, we'd love to hear from you!
Benefits
- Salary: $70,000-$85,000 base, depending on skills and experience, plus uncapped commission, with on-target earnings of $100,000-$120,000+
- Comprehensive health benefits: medical, dental and vision insurance
- 401(k) with employer match
- Generous time off: paid vacation, sick leave and company holidays, plus paid volunteering leave
- Hybrid working from our SoHo office (3+ days per week onsite)
- Quarterly Wellness Wallet to spend on products or services meaningful to you
- Staff discount across Wolf & Badger, in-store and online
- Career development opportunities in a scale-up international business
- Meaningful work in a positive organization for people and the planet. We are a certified B Corp!
Wolf & Badger is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We encourage applications from people from all walks of life.
