The posting
Acquisition Marketing Manager (up to £50,000)
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.
Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!
About the role
This is the key acquisition marketing role at IM for two of our most well-loved brands, Gardeners' World and History Extra. You'll own subscriber acquisition strategy across digital and print, working at the heart of a matrixed organisation as the go-to acquisition voice for these brands, turning genuine audience passion and engagement into sustainable, repeatable growth. You'll work closely with brand, product and channel execution teams to shape the funnel, influence pricing, and balance new customer volume with long-term subscriber quality.
As an Acquisition Marketing Manager you will;
- Own acquisition strategy and delivery for GW and HEX, spanning print and digital subscriptions, delivering against subscriber volume, CAC and LTV targets
- Act as the primary acquisition owner for these brands, building great relationships with stakeholders across the business including Brand teams, Product & Tech and Performance Marketing
- Proactively gather content plans, and brand opportunities from stakeholders, identifying how to amplify them for acquisition and leading the briefing process for required assets with internal Design & Editing teams
- Work closely with the Performance Marketing team on Paid Social, Paid Search and other performance channels, briefing campaigns, agreeing budgets and ensuring the right creative and assets are in place to deliver against plan
- Bring innovative thinking to the acquisition funnel, identifying how strong content engagement (e.g. HEX podcast audiences) can be converted into repeatable growth engines
- Support on pricing and offers strategy, striving always to find the right balance between new customer volume and long-term revenue
- Work with Product and Tech teams to feed back on how the subscription product and stack can be improved to drive acquisition of high-quality subscribers
- Own reporting on acquisition performance for GW and HEX, proactively producing and presenting results and insights to stakeholders across the business
- Identify and pursue new acquisition opportunities, including funnel diversification and channel expansion
Requirements
- Proven experience in acquisition marketing for consumer subscription brands.
- Good knowledge of key digital performance channels, such as Meta Ads and Google Paid Search
- Comfortable working with in-depth performance data, using it to drive insights that shape and evolve acquisition strategy
- Strong stakeholder management skills, able to work across a matrixed organisation and coordinate effectively across brand, product and channel execution teams
- A track record of driving growth through innovative thinking and implementing new ideas, rather than just running existing playbooks
- Proactive, highly organised & self-starting - comfortable taking a brief and running with it
- Strong written and verbal communication skills, able to report and present results clearly to stakeholders at varying levels of seniority
Benefits
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
