The posting
Adflow is Fluent's commerce media advertising platform, connecting top-tier brands with highly engaged consumers through proprietary ad inventory, first-party data, and machine learning-driven optimization. We're seeking an Account Manager to join our growing Advertiser Success team. In this role, you will use your performance marketing expertise, analytical, communication, and relationship-building skills to provide superior client service, research, and market analysis for the advertisers on the Adflow platform. You will persistently explore and uncover the business needs of your clients, managing a book of business while developing comprehensive strategies that drive revenue growth and long-term partnership success. If you're a self-motivated and results-driven person who thrives in a fast-paced ad tech environment and knows how to turn data into client wins, this is the role where you'll thrive.
What You'll Do:
- Rapidly gain a thorough understanding of Adflow's proprietary ad inventory, machine learning-driven optimization, reporting analysis, competitive advantages, resources, and processes, and articulate them persuasively to new and existing advertisers
- Manage a book of business and maintain strong relationships with new and existing advertisers on the Adflow platform, to successfully meet and exceed client performance expectations and ensure long-term success
- Monitor client budgets, with a focus on growing advertising spend on Adflow inventory; prepare and present formal business reviews to top clients
- Serve as lead for all client communication, including onboarding, performance feedback, creative changes, pacing reports, performance reports, client meetings, campaign recommendations, and comprehensive strategy to enable revenue growth
- In partnership with Advertiser Success leadership, identify, create, and implement solutions grounded in measurable business results; serve as an external product consultant educating advertisers and agencies on Adflow's ad solutions and best practices, and grow the partnership
- Understand each client's key performance indicators, and clearly communicate these metrics internally for optimization
- Proactively introduce new revenue-driving opportunities across Adflow's inventory and channels
- Manage the onboarding process for new advertisers, coordinating the flow of campaign builds with Business Development and Partner Development, creative execution with the Creative Strategy team, and tracking requirements with the Media Operations team
- Work closely with the Campaign Strategy, Media Operations, and Creative Strategy teams to provide continued feedback and analysis, optimization suggestions, and recommendations
- Formulate plans to extend new business and additional channel distribution with established accounts
- Responsible for overseeing monthly billable numbers to finance for invoicing
Requirements
- 3-5 years of relevant experience managing a book of business within digital performance marketing or ad tech; commerce media experience a plus
- Extremely organized and meticulous, as you will manage many advertiser campaigns simultaneously
- Exceptional communicator, comfortable presenting to advertiser and internal stakeholders
- Attentive to client budgets and spend targets, conscientious of revenue pacing, and experienced in exercising sales skills
- Excellent analytical skills
- High proficiency in Excel
- Excellent written communication skills
- Self-motivated, self-starter mentality
About Us
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit: https://www.fluentco.com/
Benefits
Benefits
At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we are not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…
- Competitive compensation
- Ample career and professional growth opportunities
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
Salary Range: $90,000 to $110,000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.
Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.
Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.
