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Open nowPosted 25 days ago

Assistant Brand Manager

Workable (global search)108,016 open roles

Where
Sydney, NSW, Australia
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Your applicationOpen nowAssistant Brand ManagerWorkable (global search) · Sydney, NSW, Australia

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 25 days ago

Workable (global search) median: 7 days open

The posting

Overall Role Purpose:

The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.

This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.

Key Roles & Responsibilities:

1. Marketing Planning & Calendar Management

  • Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
  • Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)
  • Coordinate timelines, deliverables, and asset requirements across campaigns and launches
  • Support budget tracking and allocation across campaigns and activities

2. Campaign Execution & Delivery

  • Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar
  • Coordinate end-to-end campaign rollout across retail and e-commerce channels
  • Ensure all marketing materials adhere to brand guidelines and retailer specifications
  • Work with agencies and internal teams to deliver campaigns on time and to a high standard

3. Retail & Trade Marketing Execution

  • Support the planning and execution of in-store activations, merchandising, and trade promotions
  • Align activities with retailer calendars, exclusives, and promotional windows
  • Coordinate POSM, sampling, and in-store visibility to maximize impact
  • Partner closely with Sales and Retail teams to ensure smooth in-store execution

4. Digital & Consumer Engagement

  • Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms
  • Coordinate content rollout based on global assets and local adaptation needs
  • Support CRM initiatives including database growth and retention campaigns
  • Monitor campaign performance and provide input for optimization

5. Performance Tracking & Reporting

  • Track sales performance and campaign effectiveness against targets
  • Prepare regular reports covering sales updates, campaign results, and competitor activity
  • Provide inputs into forecasting and demand planning based on marketing activities
  • Maintain accurate tracking of marketing spend, POSM usage and stock and budgets

6. Stakeholder Coordination

  • Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery
  • Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards
  • Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations
  • Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)

7. New Launches & Brand Support

  • Support the planning and execution of new product and brand launches across ANZ
  • Coordinate launch timelines, assets, and retailer requirements
  • Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation

Requirements

Key Qualifications & Requirements:

· Bachelor’s Degree in Marketing, Business, or related field

· Minimum 1–3 years’ experience in Marketing, Brand, or Trade Marketing roles

· Experience in beauty, FMCG, or retail environment preferred

· Familiarity with ANZ retail landscape is advantageous

· Exposure to digital marketing and campaign execution preferred

Skills & Competencies

1. Planning & Organization

  • Strong ability to manage timelines, calendars, and multiple deliverables
  • Detail-oriented with structured planning and coordination skills

2. Execution Excellence

  • Ability to deliver high-quality work with strong attention to detail
  • Capable of managing multiple campaigns simultaneously

3. Commercial Awareness

  • Basic understanding of retail drivers, promotions, and sales performance
  • Ability to interpret data and support planning decisions

4. Communication & Collaboration

  • Strong interpersonal and communication skills
  • Able to coordinate effectively across internal teams and external partners

5. Adaptability & Agility

  • Comfortable working in a fast-paced retail and omni-channel environment
  • Able to adjust plans and priorities as needed

6. Proactive & Ownership Mindset

  • Takes initiative and ownership of responsibilities
  • Solutions-oriented with a willingness to learn and improve

Benefits

  • Complimentary goods
  • Exposure to multiple brands
  • Diverse team
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