The posting
B2B Graphic Designer (Performance Ads – LinkedIn, Meta & Google) – Remote | EST
Position Type: Full-Time, Independent Contractor Location: Remote Working Hours: U.S. Eastern Time (EST)
About the Role
At Pavago, one of our clients is hiring a B2B Graphic Designer to create high-performing static advertising creatives for cold B2B audiences across LinkedIn Ads, Meta Ads, and Google Display.
This is not a brand-design-only role. Your work will be directly connected to campaign performance, clicks, engagement, and conversions.
You’ll take campaign messaging, Ideal Customer Profile (ICP) insights, offers, and growth strategies and translate them into clear, compelling creatives designed to capture attention and drive action.
We’re looking for a designer who understands that successful performance creative combines strong visual design, messaging hierarchy, buyer psychology, and continuous testing.
If you design with performance in mind and enjoy using campaign data to make your next creative better than the last, this role is a strong fit.
What You’ll Own
Performance Ad Creative Design
Create conversion-focused static advertising creatives for:
- LinkedIn Ads
- Meta Ads (Facebook & Instagram)
- Google Display Network
You’ll:
- Translate campaign messaging into clear, scroll-stopping visuals.
- Design creatives specifically for cold B2B audiences.
- Develop multiple creative concepts and variations for testing.
- Experiment with different headlines, layouts, imagery, and CTAs.
- Adapt designs across platform-specific dimensions and placements.
- Maintain visual clarity across desktop and mobile environments.
- Ensure every creative communicates the core message quickly and effectively.
B2B Creative Strategy
Turn campaign strategy and ICP insights into effective visual concepts.
You’ll consider:
- Target audience
- Buyer pain points
- Value propositions
- Funnel stage
- Campaign objective
- Offer positioning
- Messaging hierarchy
- CTA placement
Rather than simply receiving a brief and producing a graphic, you’ll contribute ideas about how the message should be presented visually to maximize performance.
Creative Testing & Iteration
Support a structured creative testing process.
You’ll:
- Develop multiple variations of winning concepts.
- Create alternative headlines, layouts, CTAs, and visual approaches.
- Support A/B and multivariate creative testing.
- Review performance feedback from marketing teams.
- Identify patterns across winning and underperforming creatives.
- Iterate based on actual campaign results.
- Help establish repeatable creative frameworks based on what works.
The goal is not simply to produce more designs — it is to continuously improve creative performance.
LinkedIn, Meta & Google Creative Optimization
Understand how creative requirements differ across advertising platforms.
Create platform-ready assets for:
- Sponsored content
- Single-image ads
- B2B lead generation campaigns
- Thought-leadership and demand generation campaigns
Meta
- Facebook and Instagram feed ads
- Lead generation creatives
- Retargeting campaigns
- Prospecting campaigns
- Responsive Display campaigns
- Display banners
- Retargeting creatives
- Multiple required dimensions and formats
Ensure creative remains visually consistent while being optimized for each platform and placement.
Collaboration with Marketing & Growth Teams
Work closely with:
- Performance marketers
- Demand generation teams
- Growth marketers
- Copywriters
- Marketing leadership
You’ll:
- Review campaign briefs and messaging frameworks.
- Understand campaign goals before beginning design.
- Translate copy and positioning into effective visuals.
- Contribute creative concepts during campaign planning.
- Incorporate performance feedback into future designs.
- Maintain alignment between messaging, design, and funnel objectives.
Scalable Creative Production
Build systems that allow the team to produce and test creatives efficiently.
You’ll:
- Create reusable design templates.
- Build scalable creative systems.
- Maintain organized asset libraries.
- Develop repeatable campaign frameworks.
- Maintain consistent file naming and version control.
- Prepare final assets accurately for launch.
- Manage multiple projects and deadlines simultaneously.
- Maintain brand consistency without sacrificing testing velocity.
AI-Enhanced Creative Workflows
Use AI tools to accelerate creative ideation and production.
Tools may include:
- Midjourney
- Adobe Firefly
- ChatGPT
- Other emerging AI design and creative tools
Use AI to support:
- Concept development
- Visual ideation
- Image generation
- Creative exploration
- Rapid iteration
- Production efficiency
AI should improve your workflow and creative output — not replace strong design judgment.
Required Experience & Skills
Must-Have
- 3+ years of professional graphic design experience, with strong exposure to B2B advertising or performance marketing creatives.
- Portfolio demonstrating relevant work across:
- LinkedIn Ads
- Meta Ads
- Display advertising
- B2B marketing campaigns
- Strong proficiency with:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- and/or Canva
- Strong understanding of:
- Conversion-focused design
- Visual hierarchy
- CTA placement
- Typography
- Layout
- Advertising creative principles
- Experience designing multiple creative variations for testing.
- Understanding of designing for cold audiences.
- Experience using AI tools within creative workflows.
- Ability to work from marketing briefs, messaging, and campaign strategy.
- Strong attention to detail and brand consistency.
- Ability to manage multiple projects and deadlines.
- Strong written English communication.
- Availability during EST business hours.
Nice to Have
- Experience working directly with performance marketing or demand generation teams.
- B2B SaaS, technology, agency, or professional services experience.
- Understanding of performance metrics such as:
- CTR
- CPC
- Conversion Rate
- CPA
- Experience interpreting creative performance data.
- Motion graphics or basic animation capabilities.
- Experience with additional AI creative tools.
- Familiarity with project management platforms such as:
- ClickUp
- Asana
- Notion
- Experience building reusable creative templates and design systems.
What Makes You a Strong Fit
You:
- Design for performance, not just aesthetics.
- Understand how quickly an ad needs to communicate its message.
- Know how visual hierarchy influences attention and action.
- Understand B2B audiences and cold-traffic behavior.
- Think about the relationship between copy and design.
- Can translate ICP insights into visual concepts.
- Enjoy creating multiple variations and testing ideas.
- Don’t become overly attached to a creative when the performance data says otherwise.
- Use feedback and campaign results to improve future work.
- Can balance creativity with speed and production volume.
- Use AI tools intelligently to accelerate your workflow.
- Stay organized while managing multiple campaigns simultaneously.
What a Typical Day Looks Like
Your day may include:
- Reviewing campaign briefs, ICP insights, and messaging.
- Developing concepts for upcoming B2B campaigns.
- Designing LinkedIn, Meta, and Google Display ads.
- Creating multiple variations of headlines, layouts, and CTAs.
- Collaborating with marketing teams on creative direction.
- Reviewing performance feedback from existing campaigns.
- Iterating on winning creative concepts.
- Reworking underperforming creative approaches.
- Using AI tools to accelerate ideation and experimentation.
- Resizing and adapting creatives across advertising platforms.
- Preparing final assets for campaign launches.
- Organizing templates, source files, and asset libraries.
In short: you turn B2B messaging and campaign strategy into performance-focused creative designed to generate attention, clicks, and conversions.
Key Metrics for Success (KPIs)
- Creative-driven improvement in CTR.
- Conversion performance of advertising creatives.
- Performance of A/B-tested creative variations.
- Speed and volume of creative production.
- Quality and consistency of campaign assets.
- Ability to identify and iterate on winning creative concepts.
- On-time delivery of campaign assets.
- Alignment between creative execution and campaign objectives.
Why This Role Stands Out
- Direct impact on paid marketing performance and revenue.
- Creative ownership across LinkedIn, Meta, and Google campaigns.
- Work closely with growth and demand generation teams.
- Opportunity to see how your designs perform using real campaign data.
- Continuous creative testing and experimentation.
- AI-integrated design environment.
- High ownership with room to influence creative strategy.
- Opportunity to grow into:
- Senior Performance Designer
- Creative Strategist
- Performance Creative Lead
- Associate Creative Director
Interview Process
- Initial Application Review
- Spark Hire Intro Video
- Portfolio & Creative Review with Pavago Recruiter
- Client Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you have experience designing B2B performance ads for LinkedIn, Meta, or Google and understand how to combine visual design, buyer psychology, messaging, and performance data, we’d love to hear from you.
This role is ideal for a designer who wants their work to do more than look good — it should capture attention, communicate value, and drive measurable action.
