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Open nowPosted 16 days ago

B2C Retention Manager

Workable (global search)108,016 open roles

Where
Azerbaijan
Work mode
Remote
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Your applicationOpen nowB2C Retention ManagerWorkable (global search) · Azerbaijan

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 16 days ago

Workable (global search) median: 7 days open

The posting

We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.

Job Responsibilities

  • Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
  • Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
  • Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
  • Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
  • Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
  • Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
  • Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
  • Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.

Requirements

  • 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
  • Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
  • Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
  • Practical experience with trigger-based communications, user retention, and win-back strategies;
  • Proven experience in managing budgets for promotional activities;
  • Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
  • Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
  • Language proficiency: Fluent in English; other languages are a plus.

Benefits

  • Flexible schedules and opportunity to work remotely;
  • Ambitious and supportive team who love what they do, appreciate each other, and grow together;
  • Internal programs for adaptation and training, development of soft skills, and leadership abilities;
  • Partial compensation for participating in external training and conferences;
  • Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
  • Corporate prices on hotels and travel services;
  • MyTime Day Off - an extra non-working day without loss of compensation.

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