The posting
Bilingual Content & Marketing Lead (English/Spanish)
- Location: Northwest Arkansas
- Company: Grey Barn Commercial Landscaping
- Employment Type: Full-Time
- Work Type: Field-based / in-person
- Compensation: $52,000 base + up to $8,000 in performance bonuses
- Travel: Company-paid, including international travel 3–4 times per year for up to 2 weeks at a time
About the Role
Grey Barn is hiring a Bilingual Content & Marketing Lead to build a content machine around our commercial landscaping business, our crews, our customers, and the day-to-day reality of building companies.
This is not a make-flyers-in-Canva job. This is camera in hand, boots on the ground, talking to everyone, finding the story in the chaos.
You will be around leadership meetings, job sites, crews, customers, coaching sessions, events, trainings, and travel days. Your job is to notice the moment before anyone else does, capture it well, and get it to the team who turns it into something valuable.
Think documentary, not corporate marketing department. The style we are aiming for is Gary Vaynerchuk, Alex Hormozi, Codie Sanchez, Steven Bartlett. Real, fast, useful, human, high-volume.
And the bilingual part is not a nice-to-have. A large part of this company speaks Spanish. You need to interview, write, and build trust in both languages, because half the best stories here will not happen in English.
Who You Will Be Around
You will spend your week with:
- Commercial crews and field teams
- Property managers, facility managers, and commercial customers
- Company leadership, in meetings and on the road
- Coaching sessions, trainings, and workshops
- Vendors, event attendees, and community members
- A remote marketing team who handles deeper editing, strategy, and posting
This role spends real time in the field. Job sites, trucks, properties, early mornings, hot days, cold days, events. That is part of the deal.
What You Will Do
- Document the leadership and coaching side of the business. Capture b-roll during meetings, coaching sessions, trainings, events, and travel. Record talking-head videos, leadership lessons, and story-based clips. Set up basic lighting, audio, and framing fast. Make content creation feel easy instead of forced, and know when to capture a moment without getting in the way.
- Tell the story of the commercial landscaping business. Capture crews, equipment, properties, finished work, before-and-afters, job sites, and customer interactions. Interview team members, crew members, customers, and vendors. Find the stories inside the team that help with recruiting, sales, and trust. Show the quality of the work without making it feel like a sales pitch. Highlight our Spanish-speaking team members and tell their stories properly.
- Turn events into marketing assets. Help organize local events, customer events, team events, and trainings. Capture content before, during, and after. Gather testimonials, clips, photos, and recap footage. We do not want events that happen and disappear.
- Feed the remote marketing team. Upload, organize, label, and share footage. Communicate the story and context behind it. Flag the best clips and strongest moments. Watch what performs and bring ideas back. You are the person on the ground who captures the raw material and makes sure the team has what they need.
What We Are Looking For
- Bilingual communication. Fluent English and Spanish, spoken and written. You need to interview people, write captions, understand context, and build trust across both languages.
- People. This might be the most important part of the job. You need to talk to anyone. Not in a fake networking way. In a real, warm, curious way that helps a nervous person relax, laugh, and open up on camera.
- Camera, audio, and lighting. B-roll, short-form video, photos, talking heads, interviews, jobsite and event footage. You do not have to be a cinematographer. Shaky, dark, bad-audio footage is not going to work.
- Social media taste. Instagram, TikTok, YouTube Shorts, LinkedIn, Facebook. You should know the differences, the pacing, the hooks, and what makes someone stop scrolling. We want someone who can say "this needs a stronger hook" or "this would work better as a carousel."
- Creativity and organization, together. We want ideas and volume. We also need files managed, footage labeled, and follow-through. Creative does not mean chaotic. The machine only works if the raw material is usable.
Our Core Values
We hire for values first. Skills matter. Experience matters. Camera ability matters. Skills without culture fit will not work here.
- Have Fun. We work hard, move fast, and carry a lot, so we need people who bring energy, humor, and a good attitude into the work. This role should make content creation feel fun, not awkward. You should be the person who helps everyone else relax and enjoy the process.
- Try New Stuff Fast. Social changes fast. Formats change fast. What worked six months ago may already be dead. Try the angle. Try the hook. Try the street interview. Try the bilingual format. Not everything will work. Moving too slow is worse than being wrong.
- Best in the World. We are not playing to be average. Study what great content looks like. Pay attention to pacing, hooks, edits, storytelling, captions, lighting, sound, and energy. The goal is not to post more. The goal is to get better every week.
- Put In The Work. Content looks fun from the outside, but the machine only runs if someone does the unglamorous part: charging batteries, checking audio, organizing files, labeling clips, following up with the remote team, getting one more shot, asking one more question.
- Hold Accountability. This is a high-trust seat. You will be around private conversations, customers, job sites, travel, and brand-sensitive moments. If something is missed, say it. If something broke, fix it. If you need help, ask.
- FITFO — Figure It Out. Not recklessness, and not pretending you know everything. Resourcefulness. Do not wait around. Do not make people drag the work out of you. Do not bring every small problem back as a dead end. Bring options, use the tools, ask the better question, find the workaround, keep moving.
Requirements
Requirements
- Fluent in English and Spanish, spoken and written
- 3+ years shooting video
- 3+ years creating content
- Located in Northwest Arkansas, or willing to relocate before starting
- Able to travel domestically and internationally 3–4 times per year for up to 2 weeks at a time
- Valid passport, or able to obtain one quickly
- Strong camera skills for video and photo, plus a working command of audio, lighting, and framing
- Comfortable filming in offices, events, job sites, vehicles, and outdoor environments
- Comfortable interviewing people in both English and Spanish
- Able to do basic short-form editing
- Valid driver's license and reliable transportation
- Comfortable with some early mornings, evenings, weekends, and travel days when the content opportunity requires it
Bonus Points
- Content created for a service business, construction company, landscaping company, entrepreneur, coach, or personal brand
- CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Lightroom, Photoshop, or Canva
- Reels, TikToks, Shorts, podcast clips, testimonials, event recaps, or behind-the-scenes content
- Drone experience, or willingness to learn
- Photography and event coordination experience
- Experience creating bilingual content
- Experience working with remote marketing or creative teams
You Will Thrive Here If You
- See the content opportunity before everyone else does
- Like people and can talk to almost anyone
- Are not scared to walk up to someone and ask a good question
- Understand that content is part strategy, part taste, part volume, and part courage
- Are comfortable in the field, on the road, at events, and behind the camera
- Care about quality without getting paralyzed by perfection
- Can take a rough idea and run with it
- Want to help build something, not just maintain something
This Is Probably Not the Role for You If You
- Need a perfectly predictable schedule every week
- Only want to work behind a desk
- Are uncomfortable talking to new people
- Do not like being around field work, job sites, crews, or outdoor environments
- Need someone to tell you every single thing to capture
- Are fluent in only one language
- Are not organized with files, footage, and follow-up
- Think content creation is just posting stuff
What Winning Looks Like
You are winning in this role when:
- There is a constant pipeline of strong, usable photos, video, clips, interviews, and b-roll
- Leadership can create more content with less friction
- The landscaping business shows up online with personality, trust, and consistency
- Crews, customers, and team members feel seen and celebrated
- Spanish-speaking team members are represented well and communicated with clearly
- The remote marketing team has organized, high-quality raw content to work with
- Events get captured, repurposed, and turned into long-term marketing assets
- People tell us our content feels different, our team looks great, or they feel like they know us
Benefits
Compensation
Base Salary: $52,000 per year
Performance Bonus: Up to $8,000 per year
- Up to $1,000 per quarter based on performance and outcomes
- Up to $4,000 annual bonus based on annual performance and outcomes
Total earnings potential: up to $60,000 per year.
Required business travel is company-paid. Paid time off is included.
How to Apply
Hit apply. You will be asked a few questions before you finish, including a link to content you have filmed, edited, or helped create. Send us the real stuff, not just the most polished stuff.
Equal Opportunity Statement
Grey Barn is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.
