Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 7 hours ago

Brand & Communications BTL Implementer

Workable (global search)107,768 open roles

Where
Calgary, AB, Canada
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowBrand & Communications BTL ImplementerWorkable (global search) · Calgary, AB, Canada

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

10.5% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.3%3 days
  3. 10.5%7 days
  4. 15.9%14 days
  5. 34.1%30 days
This job: posted 7 hours ago

Workable (global search) median: 6 days open

The posting

Location: Calgary, AB

Contract: 12 Months

Hours: 40 hours/week

About the Role

The Brand & Communications BTL Implementer is responsible for the end-to-end development and execution of customer marketing communications that support business priorities. Working closely with brand stakeholders, the role delivers targeted marketing initiatives across retail and consumer channels, ensuring consistent brand execution, customer value delivery, and measurable business results.

Responsibilities

· Lead end to end delivery of BTL activations to support CR Sales Planner and Mobility Forecourt Planner, coordinating agency partners to ensure quality, consistency, and timely execution; alignment to business priorities, consumer insights, and brand standards. Ensure all BTL activity complies with brand governance, legal, and HSSE requirements, escalating risks and issues as needed.

· Partner with Product/CVP Owners to develop clear, insight‑led briefs and ensure alignment between business objectives, communications strategy, and in‑market execution.

· Monitor, analyze, and optimize performance, translating results into clear insights and actionable recommendations to drive ROI.

· Lead day to day contract management as the contract holder for BTL agency relationships partnering with Commercial Procurement (CP) to define scopes, manage contracts and burn reports, and co-lead agency business reviews to ensure strong value delivery and performance.

· Manage annual budgets and agency scopes, including phasing, invoicing, forecasting, and regular burn and variance reporting.

Requirements

The role will require a collaborative, motivated person who is committed to learning, coaching and delivering results. Successful candidates will have:

· Bachelor's degree in Marketing, Advertising, Communications or related field from an accredited college or university

· 4+ years of progressive experience in Brand Marketing and/or Integrated Marketing Communications, with demonstrated accountability for complex projects, budgets, and cross‑functional delivery.

· Experience in end‑to‑end ownership of below‑the‑line campaigns, including briefing, execution, optimization, and performance review

· Experience in advertising or communications development, either client‑side or agency‑side, with direct accountability for creative quality, consistency, and effectiveness.

· Demonstrated experience managing agency partners, ensuring clear ways of working, scope and budget oversight, and performance accountability. Ability to set clear direction, provide constructive feedback and drive high-performance across agency and partner teams without direct authority.

· Demonstrated experience navigating brand, legal and regulatory governance, proactively identifying risks and ensuring compliant execution

· Demonstrated commercial and financial acumen, including experience managing significant marketing budgets

· Demonstrated experience translating global or regional brand strategies and assets into effective, locally relevant ATL execution.

· Demonstrated learner mindset, leveraging insights, analytics, and experimentation to inform prioritization, communicate trade-offs, optimize performance, and improve effectiveness over time.

· Strong stakeholder management capability, including the ability to clearly frame recommendations, manage trade‑offs, and influence decision‑making with senior and non‑marketing leaders.

· Strong project management skills, including building integrated plans, managing interdependencies, and delivering multiple concurrent initiatives in fast‑paced environments.

· Ability to lead work through influence, partnering effectively with product, media, insights, finance, legal, procurement, and other stakeholders to deliver integrated outcomes without formal authority.

· High executional rigor and attention to detail, ensuring quality, consistency, and compliance across all consumer touchpoints.

· Strong sense of urgency and time management, with the ability to flex between strategic thinking and hands‑on delivery as required.

· Proven track record translating strategy into execution delivering complex initiatives from launch through and performance review, with clear accountability for outcomes.

· Resilience and adaptability, operating effectively in evolving priorities and ambiguous environments while maintaining delivery momentum.

· Clear, confident communication skills, including written materials and presentations.

Spirit Omega is committed to a diverse and inclusive workplace. We welcome applications from anyone, including members of Indigenous peoples, Women, visible minorities, persons with disabilities, persons of minority sexual orientations and gender identities, and others with the skills and knowledge to productively engage with diverse communities.

Thank you for applying. We appreciate your interest; however, only qualified candidates will be contacted regarding the next steps in the hiring process.

#INDSPO

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.