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Open nowPosted 58 days ago

Brand Marketing Strategy Manager

Workable (global search)108,016 open roles

Where
Ho Chi Minh City, Ho Chi Minh, Vietnam
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Your applicationOpen nowBrand Marketing Strategy ManagerWorkable (global search) · Ho Chi Minh City, Ho Chi Minh, Vietnam

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 58 days ago

Workable (global search) median: 7 days open

The posting

The part you will play

We are looking for a sharp and driven Brand Marketing Strategy Manager to join our team. This role sits at the point where strategy meets execution. You will own the day-to-day strategic management of assigned brand accounts, translating business objectives into full-funnel marketing plans and ensuring they are activated consistently across channels.

You will not just plan, but drive the work forward: connecting business goals, audience insights, full-funnel activation, and compelling content into a coherent, well-executed strategy. You will work closely with the Regional Lead and report into the wider Brand Marketing function.

As a Brand Marketing Strategy Manager, you will take charge of:

1. Brand Strategy & Account Management

  • Develop and maintain clear, differentiated brand marketing strategies for assigned accounts, grounded in:
  • Business objectives
  • Category dynamics
  • Audience insights
  • Act as the day-to-day strategic point of contact on accounts, ensuring clarity and consistency across all marketing initiatives.
  • Contribute a considered point of view to pitches and QBRs, supported by account and market insight.

2. Full-Funnel Strategy & Translation

  • Translate business strategy into end-to-end full-funnel marketing plans, including:
  • Audience persona definition
  • Funnel design (awareness, consideration, conversion)
  • Channel roles (TikTok, Meta, shopee, Lazada etc.)
  • Content strategy (what to say, not just what to produce)
  • Ensure alignment and consistency across the full funnel and all channels.

3. Strategic Direction & Execution Alignment

  • Provide clear direction to:
  • Driving cross team collaboration across Creative teams briefing, messaging, content approach
  • Performance teams (activation logic, channel strategy)
  • Owning & driving creative testing frameworks (e.g., structured A/B testing, learning loops)
  • Work at account level to ensure seamless execution of the strategy.

4. Data-Driven Strategy & Innovation

  • Leverage tools & create best practices for tools such but not limited to:
  • TikTok MarketScope
  • Category benchmarks
  • Competitive landscape analysis
  • Translate insights into actionable recommendations to drive growth on assigned accounts.

Requirements

What we are looking for, the ideal profile:

  • Bachelor’s degree in Marketing, Media, Business, or any related fields.
  • 5+ years of experience in full-funnel performance marketing.
  • Experience in brand strategy, campaign planning, or integrated marketing.
  • Hands-on experience across social commerce and digital platforms (TikTok, Shopee, Lazada, Meta).
  • Ability to link creativity with performance metrics and business outcomes.
  • Strong storytelling and presentation skills.
  • A data-driven mindset with sound strategic judgement.
  • Experience in ecommerce or agency environments is a plus.

Benefits

In return, you will be getting

  • We are consistently ranked as a top-3 retail media expert across South East Asia, managing ads across all ecommerce channels for many of the leading international brands
  • Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels
  • You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals.
  • We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution

We also offer

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties.

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