The posting
Business Development Representative – ABA Centers of Virginia Fredericksburg, VA
$135K–$150K OTE | $75K–$80K Base + Mileage Reimbursement
Field-Based Sales | High-Impact Growth Opportunity
Who We Are
We are a leading and rapidly growing provider of Applied Behavior Analysis (ABA) therapy, committed to delivering life-changing outcomes for individuals with autism and their families.
Our mission is to deliver life changing outcomes for people with Autism, and their families, through rapid access to care - including diagnosis and individualized applied behavior analysis therapy. We achieve this mission by expanding access to high-quality, compassionate care while driving measurable results. We are guided by core values that define how we work every day, People First, The Joy Effect, Data-Driven Excellence, Disrupt with Purpose, Celebrate Uniqueness, and Resilient and Responsible, ensuring we prioritize those we serve, create meaningful connections, continuously improve outcomes, challenge the status quo, and hold ourselves accountable to the highest standards.
Recognition & Awards
Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:
- Inc. 5000 –5th Fastest-Growing Private Company in America
- Financial Times – #1 on "The Americas' Fastest Growing Companies"
- EY Entrepreneur Of The Year® U.S. Overall
- South Florida Business Journal’s Top 100 Companies
- Florida Trend Magazine's 500 Most Influential Business Leaders
- Inc. Best in Business, Health Services
About the Role
Are you a high-performance business-development professional with proven healthcare experience who knows how to get past gatekeepers and win over docs and healthcare decision-makers? Tired of the same old corporate sales routine? We've got a great opportunity for you with a growing company that makes a real difference in the lives of children with autism and their families.
Join our mission to reduce long waiting times for autism diagnosis and ABA therapy. We are building something special. As a Community Outreach Liaison, you will generate leads and build strong relationships with families and local organizations.
Key Responsibilities
Lead Generation & Prospecting
- Identify, pursue, and grow relationships with prospective referral sources (e.g., pediatricians, school counselors, therapists, daycare directors, nonprofit leaders).
- Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins.
- Execute a consistent weekly prospecting plan to source new opportunities, support market share expansion, and build referral diversity.
- Qualify and document lead potential, partner alignment, and readiness for engagement.
Salesforce & Pipeline Management
- Log all outreach, visit notes, referrals, and contacts in Salesforce daily.
- Maintain complete visibility into referral status, outcomes, and lead aging across accounts.
- Own the integrity of your referral pipeline—including follow-up cadence, touchpoint tracking, and conversion insights.
- Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization.
Territory Development
- Execute outreach strategies that align with assigned territory goals, visit coverage expectations, and market penetration priorities.
- Analyze referral patterns and territory performance to refine targeting efforts.
- Partner with Regional Sales Managers to identify underperforming pockets and high-growth zones.
Event Strategy & Execution
- Plan and lead field events, education sessions, and outreach opportunities that directly support lead generation and awareness.
- Represent the organization at school fairs, health expos, nonprofit gatherings, and similar events with clear growth intent.
- Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams.
- Must maintain a flexible schedule as the role may require early morning, evening or weekend availability for events.
Collaboration & Reporting
- Work closely with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs.
- Submit regular outreach reports, territory updates, and event summaries.
- Participate in weekly sales calls, coaching check-ins, and training.
Requirements
Qualifications - Must Have
- High School diploma.
- Minimum 3 years of experience in field sales, outreach, or business development.
- Demonstrated ability to generate leads, manage a sales pipeline, and meet performance expectations.
- Strong communication, relationship-building, and organizational skills.
- Salesforce or similar CRM experience required.
- Must have a valid driver's license, active auto insurance, and reliable personal transportation.
Qualifications - Nice to Have
- Bachelor's degree in business, healthcare, or a related field preferred.
- Healthcare background.
Benefits
Benefits
- 21 paid days off (15 PTO days increasing with tenure, plus 6 paid holidays)
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
- Generous 401(k) with up to 6% employer match
- 100% employer-paid maternity/paternity leave for up to 5 weeks
- EAP (unlimited counseling 24/7), BeyondMed (discounts on wellness and elective healthcare services), PerkSpot (discounts on top brands), Pet Insurance (Nationwide), and On the GoGa wellbeing hub
ABA Centers is an Equal Opportunity Employer and is committed to building an inclusive workplace free from discrimination. We make employment decisions based on qualifications, merit, and business needs, and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.
ABA Centers participates in the U.S. Department of Homeland Security E-Verify program.
We are committed to providing reasonable accommodation for qualified individuals with disabilities throughout the hiring process and employment. If you require assistance or accommodation, please let us know.
