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Open nowPosted 62 days ago

Business Research Analyst

Workable (global search)108,016 open roles

Where
Tatu City, Kiambu County, Kenya
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Your applicationOpen nowBusiness Research AnalystWorkable (global search) · Tatu City, Kiambu County, Kenya

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 62 days ago

Workable (global search) median: 7 days open

The posting

The Business Research Analyst collaborates closely with the Sales Coordinator and Real Estate Advisors, driving macro-level research at both the regional and country level. The role focuses on identifying high-growth industry sectors and pinpointing high-potential companies through structured market research and commercial intelligence. By analyzing industries, companies, investors, market trends, and expansion opportunities across East Africa and internationally, the Business Research Analyst builds a robust pipeline of qualified corporate prospects.

The Business Analyst delivers actionable insights that empower Real Estate Advisors to connect with high-quality prospects, while supporting the development of data-driven sales strategies.

Responsibilities will include:

  • Market Research - Conduct continuous research on: target industries, growth sectors, economic trends, investment flows, manufacturing expansion, logistics growth, retail expansion, data centres, FMCG, pharmaceutical companies, regional investment policies, SEZ developments, infrastructure investments.
  • Company Intelligence- Develop comprehensive company profiles including revenue, ownership, geographic footprint, existing facilities, planned expansions, financial strength, etc.
  • Lead Generation- Generate qualified opportunities through building databases.
  • Industry Intelligence- Prepare: Monthly Industry Reports, Market Opportunity Reports, Sector Analysis, Competitor Analysis, Country Investment Briefs, Client Demand Reports, Client Profiles.
  • Sales Support- Support by: preparing prospect briefs, providing benchmark data, supporting financial modelling, providing SEZ intelligence, researching comparable transactions, supporting proposal preparation, preparing client meeting briefs.
  • Market Intelligence Database- Maintain databases covering the leading industry players and stakeholders
  • Event Participation- Represent the company at investment forums, trade missions, industry conferences.
  • Produce Monthly Industry Intelligence Report, Weekly Market Updates, Target Company Database, Decision Maker Database, Country Opportunity Reports, Competitor Analysis, Sector Deep-Dive Reports, Transaction Tracker, Market Opportunity Maps.
  • Decision Maker Mapping.

Requirements

Skills and experience:

  • Bachelor’s degree in Business, Economics, Financial Analysis, Mathematics, Physics, Real Estate, Engineering, Urban Planning, or a related field.
  • 4–7 years in market research, business intelligence, strategy consulting, corporate finance or commercial real estate research.
  • Strong financial modelling experience (Excel or modelling software).
  • Experience in B2B market analysis and investment research.
  • Knowledge of industrial and commercial property markets across Africa is highly desirable.

Personal characteristics:

  • Exceptional work ethic.
  • Strong analytical and critical thinking. Commercial awareness. Curiosity and investigative mindset.
  • Strong written and verbal communication skills, proven ability to present information clearly in a report or presentation to senior management.
  • Good understanding of and ability to apply basic concepts in finance and economics.
  • Excellent attention to detail.
  • Mature, energetic, pragmatic and flexible approach, good commercial judgment.
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