The posting
Looking for Philippines-based candidates
Job Role: Senior Social Media Strategist
Compensation range: $2,500 - $4,000 AUD/month
Engagement type: Independent Contractor Agreement
Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.
Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.
Who The Client Is: Our client is a boutique Australian marketing consultancy that specialises in helping healthcare professionals grow through clear, practical, and data-driven marketing strategies. They’re known for their approachable, down-to-earth working style and focus on delivering real, tangible results rather than overcomplicated agency talk. With a small and collaborative team, they offer a supportive environment where new team members can contribute meaningfully, learn quickly, and be involved in a variety of marketing and administrative initiatives.
Role Overview: Our client is looking for a Meta Social Media Strategist to own the Facebook and Instagram strategy across both paid and organic social for a portfolio of healthcare clients. Working alongside a dedicated Meta Media Buyer, designers, and an in-house production team, you'll lead the strategy, shape the creative direction, and ensure every campaign delivers measurable business results. This role is perfect for someone with extensive experience helping Australian, US, or UK businesses generate qualified leads through Meta, who enjoys combining creative thinking with data-driven decision-making in a fast-paced agency environment.
Key Responsibilities:
Meta Strategy & Performance
- Own the Meta strategy (paid and organic) across a portfolio of healthcare clients.
- Develop audience strategies, messaging frameworks, funnel architecture, and content pillars aligned with client goals.
- Build testing roadmaps and continuously refine strategies using performance insights.
- Identify opportunities where paid and organic activity can strengthen each other.
- Stay ahead of Meta platform updates, algorithm changes, and emerging features.
Organic Social Management
- Plan and manage monthly Facebook and Instagram content calendars.
- Write engaging, conversion-focused social copy tailored to healthcare audiences.
- Guide community engagement strategies that reflect each client's brand.
- Analyse engagement, reach, follower growth, and content performance to improve results.
Paid Media Strategy
- Provide strategic direction to the Meta Media Buyer on:
- campaign objectives
- audience targeting
- creative testing
- funnel strategy
- budget priorities
- Review campaign performance and recommend optimisation opportunities.
- Ensure paid and organic campaigns work together across the customer journey.
- Escalate strategic recommendations and performance risks to the Marketing Manager.
Creative Leadership
You'll be the brain behind the content—not the person behind the camera.
You'll:
- Develop original campaign concepts based on audience insights and performance data.
- Write high-converting video scripts, ad hooks, and creative concepts for Meta campaigns.
- Brief designers, videographers, and photographers with clear creative direction.
- Collaborate with the production team from concept through final delivery.
- Review creative assets before publication to ensure they're strategically aligned and optimised for Meta.
- Continuously improve creative based on campaign results.
- Ensure all advertising complies with healthcare marketing regulations and Meta policies.
Reporting & Communication
- Develop integrated paid and organic Meta reporting.
- Present actionable performance insights and recommendations to the Marketing Manager.
- Contribute to client reporting and strategy presentations.
- Proactively identify opportunities and potential risks before they impact performance.
Process & Systems
- Build and maintain efficient content planning and campaign workflows.
- Develop SOPs for Meta strategy and content processes.
- Keep documentation organised to support collaboration across the team.
Requirements
- 5+ years of experience managing Facebook and Instagram marketing.
- Proven agency experience servicing Australian, US, or UK clients.
- Experience managing multiple client accounts in a fast-paced agency environment.
- Strong experience marketing high-ticket service businesses that rely on lead generation, such as healthcare, medical, dental, cosmetic, professional services, or similar industries.
- Demonstrated success creating Meta strategies that generate qualified leads and measurable business outcomes.
- Exceptional written and verbal English communication skills.
- Experience writing conversion-focused ad copy, video scripts, and creative briefs.
- Experience leading creative direction for designers, videographers, and photographers.
Technical Skills
- Expert knowledge of Meta Ads Manager, Business Manager, Pixel, and Conversion API.
- Strong understanding of Meta's paid and organic ecosystem.
- Experience planning creative for Reels, Stories, Feed Ads, and other Meta placements.
- Strong analytical skills with the ability to turn campaign data into actionable strategy.
- Familiarity with project management and content planning tools.
Work Arrangement & Expectations:
This is a remote role that will be set up as an independent contractor engagement.
To ensure alignment and transparency, successful candidates will be expected to:
- Disclose any existing ongoing roles or client work
- Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)
