The posting
Channel Marketing Coordinator - DACH - FGEMEA (m/f/d)
Location: Berlin office / Germany remote
Term: Full-time, permanent
Salary: Depending on experience
Start date: As soon as possible
The Company
Focusrite plc is a global music and audio group that develops and markets music technology products. Used by audio professionals and amateur musicians alike, its solutions facilitate the high-quality production of recorded and live sound. Our audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity – ‘we make music easy to make’.
The Focusrite Group trades under several, established and rapidly growing brands: Focusrite, FocusritePro, Novation, Ampify Music, ADAM Audio, Sequential, Oberheim, Martin Audio, Sonnox, Optimal Audio, TiMax, Outboard and Linea Research. With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making industry.
Music technology is an enriching space to work in and we enjoy a Group-wide open-door culture which encourages innovation. This culture, combined with a passion for the inspirational solutions we create, has led to the group winning numerous accolades, including three Queen's Awards for Enterprise and the AIM Company of the Year Award 2021.
The Focusrite Group is dedicated to building a great place to work and as an equal opportunity employer we are committed to Diversity and Inclusion. The group mission is to cultivate an equitable culture, internally and externally, where all people feel they are welcome and positively represented, whether office-based or working remotely. Equally, we recognise the major impact that climate change is having on our world and work every day towards being industry leaders in a carbon neutral future.
General Position Summary:
The role will support the marketing activity of Focusrite Group's Content Creation brands, including Focusrite, Novation, ADAM Audio, Sequential and Oberheim.
Reporting to the Senior Channel Marketing Manager FGEMEA, the Channel Marketing Coordinator DACH will own the day-to-day channel marketing relationship across the direct-to- reseller network in DACH (Germany, Austria and Switzerland).
The role will translate both regional FGEMEA and Global brand marketing strategies into effective local activity, ensuring consistent and effective representation of our brands and products across reseller stores, digital and e-commerce channels, local media, and artist, creator and influencer networks.
Working closely with Sales, Brand, Localisation, Events and external partners, the Channel Marketing Coordinator will plan and execute campaigns, product launches, promotions and partner marketing activity that support demand generation, sell-through and brand marketing objectives.
The role will manage both proactive marketing plans and reactive partner requirements, prioritising activity according to commercial opportunity, product priorities and regional focuses.
Key responsibilities:
- Own the day-to-day relationship with our DACH resellers, ensuring timely planning, communication, delivery and follow-up of marketing deliverables.
- Collaborate with the local Sales team to identify commercial opportunities, aligning marketing activity with revenue and sell-through priorities.
- Coordinate product launches, campaigns and promotional activity, ensuring relevant assets, messaging and partner deliverables are delivered on time.
- Conduct regular audits of priority reseller partners, assessing brand representation, campaign execution, product content, promotional activity and adherence to agreed marketing plans.
- Confidently oversee multiple brands and partners, implementing efficiencies and prioritisation methods to maximise impact.
- Develop and/or adapt proactive marketing plans that align with regional strategies and individual brand objectives.
- Work with the Senior Channel Marketing Manager, FGEMEA and Head of Marketing, FGEMEA to understand regional priorities, devising and executing suitable campaigns in collaboration with partners.
- Support the regional Events Manager in the planning and execution of key local events, including logistics and on-site delivery, particularly in the DACH and BNLX regions.
- Work with our Localisation Manager to ensure global and regional campaign assets are tailored for German-language markets and meet local partner requirements.
- Develop relationships with local-language media partners to secure PR, editorial and promotional opportunities that support brand and product awareness.
- Work alongside Brand Managers to build relationships with local artists, creators and influencers, identifying opportunities to support product demand and brand awareness.
Essential experience & skills:
- Fluent written and spoken German and English - additional languages are an advantage.
- Previous experience within a trade marketing or channel marketing role, ideally within a Music Technology, Consumer Electronics, or multi-brand environment.
- Strong project and time-management skills, with the ability to manage multiple campaigns, partners and deadlines simultaneously.
- Excellent written and verbal communication skills.
- Familiarity with retail/e-commerce environments and the principles of strong brand representation.
- Experience supporting events and/or partner activations.
- Willingness and ability to travel regionally.
Personal attributes:
- Commercially minded and proactive.
- Highly organised and detail oriented.
- Confident managing external relationships.
- Comfortable operating in a fast-paced, changing environment.
- Able to prioritise competing requests and make sensible decisions about where to invest time and resources.
You don’t have all the experience we’ve asked for?
Our priority is to find the right fit for the team and for the company, and we will always do what we can to support your individual development. In other words, if you don’t quite have all the experience needed, we’d still be interested in hearing from you. Let us know what you would bring to the role, and why you’d be a great fit for the team.
We look forward to receiving your application!
