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Open nowPosted 41 days ago

Content Planning Specialist (Senior)

Workable (global search)108,016 open roles

Where
Madrid, Community of Madrid, Spain
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Your applicationOpen nowContent Planning Specialist (Senior)Workable (global search) · Madrid, Community of Madrid, Spain

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 41 days ago

Workable (global search) median: 7 days open

The posting

En Multiplica transformamos organizaciones a través de la estrategia, el diseño, la tecnología y los datos. Trabajamos junto a compañías líderes de diferentes industrias creando productos y servicios digitales que generan impacto real en los negocios y en las personas.

Requirements

📍 Madrid (modalidad híbrida — mínimo 2 días presenciales/semana en oficina de Alcobendas)

¿Tienes experiencia liderando estrategias de contenido y te apasiona conectar equipos para lograr un mensaje de marca unificado? Esta posición es para ti.

Sobre el rol:

Serás responsable de la planificación estratégica, control y medición de las iniciativas de contenidos digitales y multicanal de una de las marcas líderes del sector Home Improvement. Importante: no es un rol de producción de contenidos —no crearás las piezas—, sino un rol estratégico enfocado en la definición de necesidades y el briefing. Cada canal (CRM, App, etc.) tiene su propio equipo owner de ejecución; tu misión es articular, priorizar y garantizar que todo el contenido responda a un mismo objetivo de negocio.

Funciones principales:

🎯 Diseñar, estructurar y mantener la planificación de contenidos a corto, mediano y largo plazo

📝 Definir briefs de contenido para el equipo de producción, decidiendo cuándo reutilizar contenido existente y cuándo crear uno nuevo

📊 Establecer métricas, KPIs y cuadros de mando para medir el rendimiento de cada campaña con base en datos

🤝 Ser el interlocutor oficial y canal central de comunicación con áreas clave: CRM, App Móvil, Comunicación Interna, Cliente Profesional (B2B) y Decoración

💡 Explicar el valor y la lógica de la estrategia de contenidos tanto a perfiles técnicos (IT, Datos) como de negocio (Directores, Marketing)

🧩 Facilitar acuerdos entre equipos con prioridades encontradas, sin comprometer los tiempos de entrega ni la cohesión del mensaje de marca

Lo que buscamos:

✅ Perfil senior, con experiencia demostrada liderando proyectos de comunicación o estrategia de marca

✅ Experiencia indispensable en el sector Retail (se valora especialmente trayectoria en Home Improvement)

✅ Formación universitaria en Comunicación, Publicidad, Periodismo, Marketing o afines

✅ Plus: conocimientos en flujos de CRM, analítica digital, gestión de apps o proyectos de decoración

✅ Habilidades blandas clave: capacidad pedagógica, negociación asertiva, búsqueda de consenso y pensamiento analítico estratégico

✅ Alta agilidad operativa para gestionar picos de trabajo en el último trimestre comercial del año

Benefits

Benefits

  • Oportunidad de crecimiento
  • Participar en proyectos desafiantes.
  • Capacitación constante.
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