The posting
Content Writer/Strategist - Digital Marketing
We are seeking a full-time, in-office, Dallas/Fort Worth-based marketing content writer/strategist who will be tasked with addressing user pain points in content, working closely with product marketing managers and metrics to help design a content strategy that informs learners about the “why” and guides them to the best test prep solutions for their needs. This creator will effectively:
- Craft compelling B2B and B2C marketing content that educates, engages, inspires, and communicates the value of our products in a consistent brand voice.
- Own content development for a business vertical from planning through publication.
- Partner with stakeholders to shape messaging, recommend content approaches, and create integrated content that supports campaigns and drives results.
- Collaborate and effectively communicate with subject matter experts and product marketing managers to deliver targeted content for web pages, email campaigns, blogs, brochures, infographics, video scripts, press releases, and more.
- Use audience insights and performance data to continuously improve content effectiveness.
- Inspire and challenge peers to raise the overall quality of our writing.
Responsibilities
- Develop and execute content strategies that support product marketing initiatives and campaign goals.
- Partner with designers, email marketing specialists, social media experts, and videographers to identify audience needs and strengthen content.
- Produce high-quality, multi-format content, including blogs, landing pages, emails, case studies, white papers, sales enablement materials, video scripts, social media content, and more.
- Manage projects from concept through publication while coordinating with design, marketing, SMEs, and other partners.
- Optimize content using SEO, UX writing, accessibility, and conversion best practices.
- Analyze content performance and recommend improvements based on data and user behavior.
- Contribute ideas that improve editorial processes, messaging consistency, and campaign execution.
- Manage multiple projects simultaneously, meeting deadlines, and delivering polished content at scale.
- Apply provided feedback with flexibility and professionalism while maintaining UWorld’s brand voice.
- Follow AP and custom brand and style guidelines to ensure professionalism, consistency, and accuracy.
Minimum Qualifications
- Bachelor’s degree in marketing, communications, journalism, or a related field.
- 4-7 years of professional B2B and B2C marketing content experience.
- Strong portfolio demonstrating effective storytelling across multiple formats.
- Strong knowledge of AP style and understanding of SEO, UX writing, and content marketing strategy.
- Exceptional writing, self-proofreading, communication, organizational, and project management skills.
- Strong interpersonal skills and the ability to collaborate across teams.
- Ability to thrive in a fast-paced, dynamic environment with tight deadlines.
- Ability to manage multiple priorities with minimal supervision.
Preferred Qualifications
- Experience with industries such as healthcare, finance/accounting, and/or education.
- Proficiency with content management tools such as Monday.com, Trello, or Asana.
Success Metrics
- Consistently delivers high-quality content on schedule.
- Requires few revisions from editors or stakeholders.
- Creates content aligned with business objectives and campaign strategy.
- Maintains strong stakeholder relationships.
- Uses performance insights to improve future content.
Compensation and Benefits
- Competitive compensation (contingent on experience)
- Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, generous paid holiday schedule, and 8 hours of volunteer time
- Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
- 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
- Annual professional and career development opportunities available
- Social Committee that offers an inclusive environment to get to know coworkers in a fun way
- Daily on-site group fitness classes
At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.
