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Open nowPosted 21 days ago

Content Writer

Workable (global search)108,016 open roles

Where
Baghdad, Baghdad Governorate, Iraq
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Your applicationOpen nowContent WriterWorkable (global search) · Baghdad, Baghdad Governorate, Iraq

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 21 days ago

Workable (global search) median: 7 days open

The posting

About the Role

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events and we’re building the marketing team to match our ambitions.

We’re looking for a Creative Lead who is first and foremost a video person , someone who can concept, brief, and oversee video production end-to-end, from short-form social content to full TVC campaigns. You’ll lead two in-house designers and manage relationships with external agencies, while actively embedding AI tools into the creative process to raise both the speed and quality of output.

What You’ll Do

CRM & Lifecycle Messaging

  • Write all CRM content: push notifications, in-app messages, SMS, and WhatsApp communications
  • Develop message copy for the full customer lifecycle , onboarding, activation, retention, reactivation, and win-back
  • Work closely with the Lifecycle PM to align copy with lifecycle flows and audience segmentation
  • Write A/B test variants for messages and help interpret performance results to improve copy over time
  • Maintain a consistent tone across automated and manual CRM touchpoints

Product & UI Copy

  • Write and review all user-facing product copy: button labels, error messages, empty states, onboarding flows, tooltips
  • Ensure product language is clear, on-brand, and consistent across both languages
  • Collaborate with the product team to review copy during feature development and pre-launch

Campaign & Social Content

  • Write copy for marketing campaigns across social media, paid ads, and landing pages
  • Develop Arabic and English content for seasonal campaigns (Ramadan, gaming events, summer)
  • Support the Creative Lead with scripts and copy directions for video and visual content

Content Operations

  • Maintain a content library and copy bank that the team can reference and reuse
  • Build and manage a simple style guide covering tone, terminology, and brand voice in both languages
  • Proofread and QA all written output before it goes live own the written quality bar

Requirements

What We’re Looking For

Must-Haves

  • 4+ years of professional content writing experience
  • Native or near-native fluency in Arabic , writes for audiences in Iraq and KSA, not for translation tools
  • Strong English writing skills , comfortable across registers (conversational, formal, marketing)
  • Experience writing CRM or lifecycle messages (push, email, in-app, SMS)
  • Ability to write product and UI copy , not just marketing copy
  • Understanding of how copy performs differently across channels and formats
  • Detail-oriented , typos, inconsistencies, and tone-deaf phrasing are caught before they ship

Nice to Have

  • Experience in a digital product, e-commerce, fintech, or gaming context
  • Familiarity with CRM tools (Braze, Clevertap, or similar)
  • Basic understanding of how CRM segmentation and personalisation works
  • Experience adapting content for Gulf markets (KSA, UAE), cultural nuance matters here
  • Exposure to SEO copywriting principles
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