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Open nowPosted 138 days ago

Creative Director

Workable (global search)108,016 open roles

Where
Singapore
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Your applicationOpen nowCreative DirectorWorkable (global search) · Singapore

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 138 days ago

Workable (global search) median: 7 days open

The posting

Creative Director - Product Visual Design

Mission Overview - Lead the visual system for a white-label iGaming platform, focusing exclusively on product UI, visual systems, graphics, components, and design quality. - Deliver premium, clear, and scalable digital product experiences that support multiple partner brands and configurations. - Build a strong visual foundation adaptable across regions, themes, languages, and feature sets, ensuring cohesion and ease of implementation for product teams. - Guide a large creative team to raise the standard of product visuals and develop reusable design systems, templates, and assets for consistent, high-quality branded experiences.

Key Responsibilities

1. The Creative Team - Lead, coach, and grow a team of approximately 20 designers specializing in UI, visual, graphic, and component design. - Establish clear creative routines, including design reviews, quality standards, ownership guidelines, and delivery checkpoints. - Develop design leads, strengthen team structure, and scale the creative function as product and partner needs expand. - Provide input on hiring, performance feedback, skill development, and long-term talent growth. - Foster a steady, low-ego team culture focused on craft, clarity, and product impact.

2. The White-Label Visual System - Define a product visual language suitable for multiple iGaming brands, partner setups, regions, and product surfaces. - Create and evolve a scalable design system covering color logic, typography, components, templates, modules, graphic rules, and regional adaptations. - Set creative direction for key product areas such as wallet, rewards, loyalty, missions, VIP experiences, home layouts, promotional entry points, and campaign surfaces. - Transform UX and product requirements into polished, reusable, and adaptable UI for diverse partner needs. - Apply modular design thinking to enable rapid reuse of complex product content without sacrificing consistency or visual quality.

3. The Premium Product Feel - Set the look and quality bar for in-product graphics, banners, icons, promotional tiles, key visuals, engagement modules, and reusable artwork. - Develop practical creative frameworks and asset libraries to enable fast, high-standard output. - Ensure coins, bonuses, rewards, levels, missions, and game-like elements are visually elevated, trustworthy, and commercially polished. - Maintain strong visual rhythm across brand skins, seasonal themes, market versions, and daily design output. - Keep work clean, layered, premium, and aligned with the broader product design ecosystem.

4. The Bridge From Concept to Screen - Collaborate closely with Product, UX, and Front-end teams to translate design ideas into usable product experiences. - Balance aesthetics, usability, technical feasibility, partner flexibility, and speed of implementation. - Guide engineering teams to accurately realize the creative direction in final screens. - Focus on product-facing design, platform visual experience, white-label adaptability, and scalable UI craft, not advertising or one-off marketing artwork.

Required Experience & Skills

Creative Craft - 8 to 15 years of experience in UI design, product visual design, digital product design, or related creative leadership roles. - Minimum 3 years leading medium to large design teams, including sub-teams or design leads. - Proven track record in building, launching, or scaling design systems for complex digital products. - Advanced proficiency with Figma, Photoshop, Illustrator, and modern design production workflows. - Strong judgment in product UI, including hierarchy, layout, interaction states, component logic, visual consistency, and scalable screen design. - Experience collaborating with front-end teams and understanding design-to-implementation processes. - Portfolio demonstrating strong taste, structure, visual polish, system thinking, and shipped product work.

iGaming & Market Sensibility - Familiarity with iGaming, online gaming, casino-style entertainment, sweepstakes, rewards, loyalty, or gamified digital products. - Understanding of white-label product requirements for partner branding, regional customization, and consistent platform quality. - Modern, clean, premium, and systematic design sensibility. - Awareness of visual preferences across Southeast Asia, East Asia, Japan, Western markets, and global digital entertainment audiences. - Ability to adapt visual systems for multilingual, multi-market, and partner-specific environments.

Leadership Style - High emotional intelligence and ability to collaborate with diverse personalities, departments, and senior stakeholders. - Practical approach to team morale, feedback, creative disagreements, and deadline pressure. - Coaching mindset, willing to engage in details when quality, speed, or direction require support. - Disciplined in maintaining high creative standards while ensuring efficient team delivery.

Work Approach - Mature, pragmatic, and outcome-focused. - Strategic thinker, able to look beyond immediate needs and consider long-term product evolution. - Collaborative, low-ego, and product improvement-oriented. - Comfortable in a fast-paced environment with shifting priorities, markets, and product needs. - Motivated by real product impact, not design for its own sake.

Bonus Qualifications - Experience in B2B iGaming, white-label platforms, partner-facing products, SaaS platforms, or configurable digital ecosystems. - Experience designing for multilingual products or products used across multiple regions. - Exposure to US market preferences, entertainment trends, user behavior, and digital product expectations. - Background in high-volume platforms, partner-facing tools, admin or configuration interfaces, or complex product ecosystems. - Experience working with distributed teams or products serving culturally diverse audiences.

Ideal Candidate Profile - Able to create systems that provide partner brand flexibility without sacrificing product quality or consistency. - Skilled at making iGaming visuals exciting, premium, and trustworthy without excessive visual noise. - Capable of both strategic direction-setting and hands-on refinement of components, banners, or flows. - Effective leader of senior designers and developer of junior talent, maintaining unified creative standards. - Invested in the end-to-end process of building and shipping product work, not just visual design in isolation.

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