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Open nowPosted 10 days ago

Creative Strategist

Workable (global search)108,016 open roles

Where
Birmingham, England, United Kingdom
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Your applicationOpen nowCreative StrategistWorkable (global search) · Birmingham, England, United Kingdom

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  2. 3.6%3 days
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  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 10 days ago

Workable (global search) median: 7 days open

The posting

Creative Strategist (Performance Creative)

Function: Meta Ads | Performance Creative | Creative Testing Support Reports to: Head of Performance Location: Remote Working | Optional Access to a Central London HQ

Overview:

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:

  • Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK.
  • For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
  • Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.

Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.

What Sets Us Apart

  • Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised.
  • Highest independent agency spend on Meta in 2025.
  • Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
  • Two production studios (London and Manchester)
  • Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts
  • Partnered with Meta, TikTok, Foreplay, and Triple Whale.

Requirements

The Role

We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.

In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.

You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.

What You’ll Do

  • Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
  • Turn creative performance data into clear insights, recommendations and testing opportunities.
  • Lead concepting, scripting and briefing for UGC and paid social assets.
  • Write clear, high-quality creative briefs for creators and internal production teams.
  • Build and manage structured creative testing roadmaps across accounts.
  • Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
  • Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
  • Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
  • Manage multiple accounts with strong organisation, prioritisation and attention to detail.

You’ll Thrive Here If You Have:

  • Experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
  • Strong understanding of Meta and TikTok ad ecosystems.
  • Proven ability to analyse performance data and translate it into creative decisions.
  • Excellent written communication and briefing skills.
  • A proactive, ownership-driven mindset.
  • A strong interest in buyer psychology, storytelling and conversion-driven content.
  • The ability to manage multiple clients and priorities effectively.

Who You Are (Mindset & Attitude):

  • You take ownership and accountability for results
  • You’re strategic, but also hands-on and execution-focused
  • You care about performance over vanity metrics
  • You’re collaborative and communicate clearly with cross-functional teams
  • You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further.
  • You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach.
  • You thrive in a fast-paced, high-performance environment
  • You’re motivated to grow into a leading creative strategist

Benefits

  • Client Portfolio: Work across leading D2C and e-commerce brands.
  • 25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
  • Private health insurance (Vitality) and 50% off gym memberships
  • Life insurance including unlimited 24/7 GP access
  • Cash plan claim back dental, eye care, physiotherapy and counselling costs
  • Company pension
  • Hybrid working, plus the option to work abroad for up to 30 days at a time
  • Professional development support
  • Regular team socials and a peer-to-peer kudos/rewards system
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