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Open nowPosted 40 days ago

CRM Marketing Manager

Workable (global search)108,016 open roles

Where
Armenia
Work mode
Remote
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Your applicationOpen nowCRM Marketing ManagerWorkable (global search) · Armenia

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 40 days ago

Workable (global search) median: 7 days open

The posting

CRM Marketing Manager

Reporting to: CMO Location: Fully Remote Markets: 12

About the Role

We are looking for a CRM Marketing Manager to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.

This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.

Key Objectives

  • Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months.
  • Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns.
  • Support reducing churn to below 10% through structured retention and reactivation programmes.
  • Build and maintain localised CRM journeys across all 12 markets.
  • Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements.

Key Responsibilities

Lifecycle & CRM Strategy

  • Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
  • Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
  • Coordinate email and push communications to create a consistent customer experience.

Campaigns & Automation

  • Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent.
  • Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
  • Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
  • Develop and maintain reusable email templates and content blocks.

Segmentation & Personalisation

  • Build and maintain customer segments, consent lists, exclusions, and communication rules.
  • Configure personalised and dynamic content based on customer data.
  • Work with Product, Analytics, and IT to define and validate data and event requirements.
  • SQL knowledge is a strong advantage.

Localisation

  • Manage CRM communications across multiple languages and markets.
  • Coordinate translation, editing, and linguistic QA.
  • Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements.
  • Maintain master journeys and localisation matrices across all markets.

Deliverability & Compliance

  • Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation.
  • Maintain strong email hygiene and deliverability standards.
  • Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling.
  • Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements.

Analytics & Optimisation

  • Analyse CRM performance by market, language, segment, and customer lifecycle stage.
  • Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks.
  • Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure.
  • Maintain a clear optimisation backlog and turn insights into measurable improvements.

Requirements

  • Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation.
  • Hands-on experience building automated customer journeys.
  • Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
  • Experience managing CRM across multiple markets and languages.
  • Strong knowledge of email deliverability and campaign QA.
  • Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms.
  • Strong analytical and data-driven mindset.
  • Comfortable working with technical and data teams.
  • Excellent attention to detail and ability to manage multiple campaigns simultaneously.
  • Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable.
  • Able to work independently in a fully remote environment.

Ideal Candidate Background

The strongest candidates are likely to be currently working as a:

  • CRM Manager / Lifecycle Marketing Manager
  • Email Marketing Manager
  • Marketing Automation Specialist
  • Retention Marketing Manager
  • CRM-focused Digital Marketing Manager

Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable.

Benefits

What We Offer

  • Fully remote working with minimal meeting overhead.
  • Ownership of CRM across 12 international markets.
  • Genuine opportunity to build and improve the customer lifecycle function.
  • An established business with the resources and budget to execute ambitious CRM initiatives.
  • Freedom to test, learn, and implement new ideas.
  • Competitive, above-market compensation.
  • KPI-linked bonus connected directly to CRM and business performance.

Recruitment Process

Stage 1: HR interview — experience, motivation, and fit. Stage 2: CMO interview — CRM expertise, strategy, and relevant experience. Stage 3: CEO interview, where required.

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