Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 days ago

Digital Asset Manager, Marketing & Ecommerce

Workable (global search)108,016 open roles

Where
Boulder, CO, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDigital Asset Manager, Marketing & EcommerceWorkable (global search) · Boulder, CO, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 3 days ago

Workable (global search) median: 7 days open

The posting

POSITION SUMMARY

The Digital Asset Manager owns the organization, accessibility, and integrity of ProCaps' digital assets — product, marketing, channel, and internal reference files — across SharePoint and Brandfolder. This role builds and maintains the taxonomy, naming conventions, permissions, and workflows that make assets easy to find, safe to use, and always on-brand. This role owns the system and enforces the standards. It does not own creative direction or claim approval.

This is a builder role: the systems, standards, and processes for asset management do not yet exist at scale, and this person will create them. Success requires understanding how each function — Marketing, Creative, Product, Operations, and Ecommerce channels — sources, uses, and needs assets, and translating that into a system that scales across every sales channel.

ProCaps is a founder-led company with a highly involved CEO who holds strong brand voice and visual standards. This role must operate with precision and consistency to protect that standard across every team and channel.

Requirements

WHAT YOU BRING

MINIMUM JOB QUALIFICATIONS

  • Bachelor's degree in a related field, or equivalent practical experience
  • 5-7 years of experience in digital asset management, digital library/media management, or a closely related function
  • Hands-on proficiency with SharePoint required; Brandfolder proficiency preferred
  • Demonstrated experience building (not just maintaining) taxonomy, naming conventions, and governance processes
  • Experience with channels where an outside platform sets creative specs and rejects assets that don't meet them (e.g., Amazon, HSN/QVC, Social Media, Email)
  • Foundational understanding of image SEO best practices, including URL structures, hyphenation rules, alt text optimization, and file size/format constraints
  • Understanding of how to deliver assets by URL feed and automated delivery, and familiarity with DAM/CMS/PIM integrations
  • Strong organizational skills and high attention to detail
  • Comfortable working cross-functionally and training non-technical users
  • Experience in a consumer brand, CPG, or e-commerce environment preferred

WHAT YOU’LL DO

ESSENTIAL JOB DUTIES & RESPONSIBILITIES

Digital Asset Management System

  • Own, administer, and improve the DAM ecosystem (Brandfolder) and file storage structure (SharePoint)
  • Define and evolve the long-term asset management strategy as volume and channels grow
  • Own the asset system and the standards behind it; set it up so teams can find and pull approved assets themselves; this role handles new assets coming in, exceptions, and problems with the system, not routine file requests

Metadata & Taxonomy

  • Build and enforce tagging systems, file-naming conventions, and folder/category structures
  • Partner with Ecommerce and Creative on taxonomy so metadata accounts for SKU, product name, category, brand, asset type, channel, campaign, ingredient, lifecycle status, and expiration date, making the DAM searchable in the language the team actually uses
  • Maintain a clear, tagged relationship between every asset and its SKU/product/variant including channel-specific identifiers (e.g., marketplace parent and child item numbers) and the exact placement or image slot it fills, particularly where multiple strengths, sizes, flavors, bundles, or packaging versions exist
  • Build naming rules that generate the file name each channel requires, including formats that don't allow spaces, dashes, or underscores

Product & Merchandising Asset Management

  • Maintain complete, organized asset sets for every product including product imagery, lifestyle imagery, ingredient/benefit graphics, video, thumbnails, logos, badges, icons, and supporting content
  • Ensure approved, production-ready assets are available ahead of website launches, PDP updates, promotions, campaigns, and other go-live dates

Access Control & Compliance

  • Set and maintain user permissions and security protocols to protect sensitive content
  • Enforce usage rights, licensing terms, and compliance rules for internal and external use, ensuring internal teams and external partners only access and use approved, up-to-date assets
  • Stay aware of and collaborate with the internal compliance team on regulated content requirements
  • Tie label and panel images to the physical label version they came from, with a date, and treat label replacement as a logistics/compliance task rather than a creative refresh

Brand Consistency & Version Control

  • Flag outdated or non-compliant assets and manage version control
  • rack approval by channel, not just a single approved status — an asset cleared for the website is not automatically cleared for Amazon, which has its own image rules and compliance requirements

Lifecycle Management

  • Oversee intake of newly generated assets from photo/video shoots, creative, and agencies
  • Require layered files and transparent masters on intake, not just flattened exports, so channel teams can produce the sizes they need without a new creative request
  • Manage updates, archival, and deletion of outdated or superseded files
  • Maintain asset lifecycle status — active, superseded, expired, archived — per established Creative, Marketing, Product, and compliance workflows
  • Coordinate the replacement or removal of assets when products or claims change, notifying channel owners in advance and showing every place an asset is currently in use before it's pulled — no channel team should discover a change because something broke
  • Confirm retired assets actually come down or get replaced in downstream systems, not just in the DAM (an archived asset can stay live on a channel until someone replaces it there)

Channel Specifications & Support

  • Keep a current spec sheet for every channel and placement — dimensions, aspect ratio, file type, resolution, file size, compression, and naming — built and maintained with the channel owners
  • Track go-live dates on channels

Technology & Workflow

  • Support Ecommerce and IT on integrations between the DAM, CMS/ecommerce platform, PIM/product data systems, and other marketing platforms
  • Help define workflows for automatically distributing approved assets to downstream systems where appropriate
  • Identify opportunities to reduce manual downloading, resizing, renaming, and re-uploading of assets
  • Partner with Ecommerce to ensure asset URLs and replacement workflows don't create broken images or hurt site performance/SEO

User Training & Adoption

  • Train staff across departments on system use, search, and upload/organization best practices
  • Drive adoption and consistent habits across teams with varying technical comfort levels

Cross-Functional Collaboration

  • Partner with Marketing, Creative, Product, Operations, and Ecommerce channels to understand asset needs by function
  • Serve as the point of contact for external partners and agencies, ensuring they receive and use the correct, approved assets

WORKING CONDITIONS

  • Duties are performed primarily in a smoke-free manufacturing environment
  • We pride ourselves on maintaining a clean and organized environment, fostering professionalism, growth, and teamwork

PHYSICAL REQUIREMENTS

  • Frequent sitting, standing, walking
  • Able to lift up to 25 lbs.

Benefits

ProCaps provide :

  • Salary Range: $90,000 - $120,000 annually, depending on experience and qualifications
  • Eligible for a discretionary company-wide bonus
  • Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
  • Paid Time Off, Eight (8) Company Holidays
  • 401(k) with Company Match – up to 4.5%
  • 100% Company Life Coverage
  • 100% Short Term Disability Coverage
  • Gym Membership Reimbursement
  • Vitamin Allowance + Discounts
  • Company-Funded Health Savings Account ($1,600/year)
  • Cash Reward Employee Referral Program
  • Pet Insurance

* Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!

APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.

HOW TO APPLY : Click below to apply directly through our career portal.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.