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Open nowPosted 20 days ago

Digital e E-Commerce Manager

Workable (global search)108,016 open roles

Where
Rome, Metropolitan City of Rome Capital, Italy
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Your applicationOpen nowDigital e E-Commerce ManagerWorkable (global search) · Rome, Metropolitan City of Rome Capital, Italy

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 20 days ago

Workable (global search) median: 7 days open

The posting

Ali Professional Divisione IT & DIGITAL ricerca per importante cliente, azienda sul settore fashion con presenza e-Commerce e Retail, un Digital Marketing e e-Commerce Manager che segua lo sviluppo principalmente su stack Lamp.

La risorsa metterà mano allo sviluppo e crescita del canale e-Commerce, ottimizzando il canale online con campagne marketing mirate.

Si occuperà principalmente di performance marketing, crescita digital con particolare attenzione su SEO e SEM, sviluppo del sito e-Commerce.

Principali responsabilità

· Ottimizzazione delle attività SEO, monitoraggio di keyword, traffico organico, categorie, schede prodotto e performance delle pagine;

· Gestione delle attività SEM, Google Ads, Google Shopping e Performance Max, con analisi di budget, CPA, ROAS, conversioni e revenue;

· Monitoraggio dei principali KPI e-commerce e marketing, con produzione di report e analisi a supporto delle decisioni aziendali;

· Analisi del comportamento degli utenti, del funnel di conversione e delle opportunità di miglioramento del sito;

· Coordinamento con il team IT per evolutive, ottimizzazioni tecniche, UX, CRO e sviluppo di nuove funzionalità e-commerce;

· Gestione e sviluppo di accordi marketing con fornitori e brand del settore eyewear;

· Coordinamento di attività di visibilità, co-marketing, campagne dedicate, promozioni e valorizzazione dei brand sul sito;

· Analisi competitor e mercato di riferimento, con attenzione a SEO, SEM, pricing, assortimento, UX e strategie digitali;

· Collaborazione con Marketing, Comunicazione, IT, Acquisti e fornitori esterni per lo sviluppo delle attività digitali.

Requirements

Requisiti richiesti

· Almeno 5 anni di esperienza in ambito SEO, SEM, Digital Marketing o Performance Marketing;

· Esperienza concreta in contesti e-commerce;

· Ottima conoscenza di Google Ads, Google Shopping, Performance Max, GA4 e Google Search Console;

· Solida conoscenza delle principali tecniche SEO;

· Capacità di analizzare dati, performance e KPI commerciali;

· Esperienza nel coordinamento di attività legate allo sviluppo e all’ottimizzazione di siti e-commerce;

· Buona conoscenza di Excel o Google Sheets;

· Buona conoscenza della lingua inglese;

· Autonomia, precisione, capacità organizzativa e forte orientamento al risultato.

Sede: Roma zona nord.

Trattamento economico a partire da 35.000€.

#ALIPROFESSIONALJOBS

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