The posting
Location: Hybrid – Occasional in-office collaboration
Employment Type: Full-Time
Pay Range: $70,400-$78,800 annually
About Pacific Health Group
At Pacific Health Group, we are at the forefront of revolutionizing healthcare. You will play a vital role in this mission. We are dedicated to improving health outcomes by addressing social determinants of health and coordinating comprehensive community-based services, particularly through our programs. If you are passionate about making a difference and have the skills to lead in this dynamic environment, we invite you to join our team.
Overview
The Digital Marketer will be responsible for creating, implementing, and optimizing Pacific Health Group’s online marketing strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data-driven strategy—leveraging social media, email marketing, paid advertising, and website optimization to connect communities with our life-changing healthcare services. You will collaborate closely with leadership, outreach teams, and our in-house creative team to ensure our digital presence reflects our brand values and directly supports organizational goals.
Key Responsibilities
Digital Campaign Strategy & Execution
- Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
- Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
- Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings
Traditional Marketing & Advertising
- Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
- Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
- Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
- Manage vendor relationships for printing, signage, and promotional merchandise.
- Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
- Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
- Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.
Content Creation & Management
- Write, edit, and publish content across social platforms, email newsletters, and website pages.
- Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.
- Maintain a consistent brand voice and style across all digital channels.
Social Media Management
- Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels.
- Develop strategies to increase followers, shares, and positive engagement.
- Respond to comments, messages, and inquiries in a timely, professional manner.
Analytics & Optimization
- Track and report on key performance indicators (KPIs) for all campaigns.
- Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI.
- Conduct A/B testing to refine ad creative, messaging, and targeting.
SEO & Website Support
- Optimize web pages and blog posts for search engine visibility.
- Collaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals.
- Update landing pages and service information as needed.
Example Scenarios
Scenario 1: Program Enrollment Push
You design and launch a targeted Facebook Ads campaign promoting Enhanced Care Management services to high-need zip codes. The campaign’s video testimonials generate 50% more clicks than previous static ads, leading to a spike in inquiries.
Scenario 2: Event Promotion
You create a coordinated email, social media, and Google Ads campaign for a community health fair. On event day, attendance exceeds expectations, with over 200 new participant sign-ups directly attributed to your marketing efforts.
Scenario 3: Campaign Optimization
After analyzing engagement data, you discover Instagram Reels featuring behind-the-scenes outreach work get 3x the reach of static posts. You shift strategy to prioritize more video storytelling, resulting in higher program awareness.
Success Measures
- Increased program inquiries and enrollments generated from digital campaigns.
- Growth in social media reach, engagement, and community size.
- Higher email open and click-through rates.
- Improved conversion rates from paid ad campaigns.
Requirements
- 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
- Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
- Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).
- Strong writing and editing skills for digital content.
- Working knowledge of SEO best practices and Google Analytics.
- Ability to interpret data and make data-driven marketing decisions.
- Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.
- Must be willing to work occasional evenings and weekends as needed.
Benefits
Time Off & Leave
- 160 Hours of Paid Time Off (PTO)
- 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
- 4 Paid Volunteer Hours per Month to support causes you care about
- Bereavement Leave, including Fur Baby Bereavement
Health & Wellness
- 90% Employer-paid Employee-Only Medical Benefits
- Flexible Spending Account (FSA)
- Short-Term & Long-Term Disability | AD&D
- Employee Assistance Program (EAP)
Financial & Professional
- 401(k) with Company Match
- Monthly Stipend
- Opportunities for professional development and internal growth
Culture & Perks
- Employee Discounts via Great Work Perks and Perks at Work
- Quarterly In-Person Events
Equal Opportunity Employer Pacific Health Group is an Equal Opportunity Employer. We are committed to creating an inclusive and equitable workplace where all individuals are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, religion or creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity or gender expression, sexual orientation, national origin or ancestry, citizenship status, physical or mental disability, medical condition (including cancer and genetic characteristics), age (40 and over), marital status, military or veteran status, genetic information, or status as a victim of domestic violence, assault, or stalking. We value diversity in all forms and encourage individuals from historically underrepresented communities to apply.
Job Application & Offer Disclaimer
Pacific Health Group is committed to maintaining a transparent, lawful, and secure hiring process in compliance with California labor laws and employment standards. No candidate will be offered employment without meeting the required qualifications and skillset for the position and successfully completing all steps of our recruitment process, which include:
• Submission of a completed internal application via our HRIS system • A formal pre-screen with our recruiting team • Completion of a skills assessment (if applicable to the position) • Participation in a final interview with hiring leadership • Receipt of a formal verbal offer from our authorized hiring team
AI & Human Interaction (HI) in Recruitment
Pacific Health Group is committed to fairness, equity, and transparency in our hiring practices. We use AI (Artificial Intelligence) tools to help match candidate resumes against our job descriptions, focusing on qualifications, skillsets, and location.
All resumes that meet these criteria are then reviewed by HI (Human Interaction) — our recruiting and HR team. Pacific Health Group remains true to our Equal Employment Opportunity (EEO) statement, ensuring that every candidate is given fair and consistent consideration.
