The posting
Digital Marketing Account Manager – Google Business Profile & Local SEO | Remote
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on Digital Marketing Account Manager to manage and optimize digital marketing performance across a portfolio of approximately 15–20 client accounts.
This role is heavily focused on Google Business Profile (GBP) optimization and local SEO, particularly for businesses in the storage, parking, and local-service industries.
This is not a strategy-only account management position. You’ll personally execute optimizations, analyze local search performance, prepare reports, lead monthly client conversations, and identify opportunities to improve both client retention and account growth.
The ideal candidate combines strong digital marketing execution skills with the confidence to independently manage client relationships and communicate performance clearly.
What You’ll Own
Google Business Profile & Local SEO
- Manage and optimize Google Business Profiles to improve local visibility and search rankings
- Execute local SEO strategies across client accounts
- Optimize key local ranking factors, including:
- Citations
- NAP consistency
- Reviews
- Local search visibility
- Monitor local search performance and identify opportunities for ongoing optimization
- Personally implement improvements rather than simply providing strategic recommendations
- Continuously evaluate account performance and adjust optimization efforts accordingly
Client Account Management
- Independently manage approximately 15–20 client accounts
- Own accounts from marketing execution through reporting and client communication
- Maintain consistent communication and follow-up with clients
- Lead monthly client meetings to review performance, insights, and recommendations
- Build strong client relationships while maintaining accountability for marketing results
- Keep client priorities, deliverables, and next steps organized
Reporting & Performance Analysis
- Prepare clear and concise monthly marketing performance reports
- Analyze campaign and local search data to identify trends and opportunities
- Translate performance data into actionable recommendations for clients
- Pull and compile data from internal platforms and marketing tools
- Track account performance over time
- Identify potential risks and opportunities related to retention and account growth
Marketing Tools & Technology
- Select and manage the digital marketing tools needed to execute and optimize client accounts
- Evaluate tools based on performance, efficiency, and client requirements
- Research and recommend new platforms when appropriate
- Quickly learn unfamiliar software and marketing platforms
- Extract and interpret relevant performance data across different systems
Client Retention & Account Growth
- Identify opportunities to improve client satisfaction and retention
- Recognize appropriate upsell opportunities within existing accounts
- Use marketing performance insights to strengthen client relationships
- Proactively address potential account concerns
- Support long-term account growth through consistent execution and communication
Internal Collaboration
- Coordinate with internal account teams to provide a seamless client experience
- Support white-glove ALO accounts with marketing execution and performance reporting
- Provide marketing data and insights to the COO for client reporting when required
- Keep internal stakeholders informed about account performance, risks, and opportunities
Requirements
- Approximately 5 years of hands-on digital marketing experience, with a strong focus on execution
- Proven experience optimizing Google Business Profiles
- Strong understanding of local SEO, including:
- Local ranking factors
- Citations
- NAP consistency
- Review strategies
- Local search performance
- Experience independently managing multiple client accounts simultaneously
- Previous client-facing or account management experience
- Strong ability to select, operate, and evaluate digital marketing tools
- Strong analytical skills with the ability to interpret marketing performance data
- Ability to quickly learn new software platforms and extract relevant performance information
- Strong organizational skills and attention to detail
- Self-directed and comfortable working without micromanagement
- Professional spoken English suitable for client-facing communication
- Availability during U.S. business hours
Nice to Have
- Experience working in a digital marketing agency or white-label environment
- Experience with storage, parking, local-service, or other location-based businesses
- Experience presenting monthly marketing reports directly to clients
- Experience identifying upsell and client retention opportunities
- Experience working with Google Business Profile, local SEO, reporting, and analytics tools
What Makes You a Strong Fit
You’ll likely thrive in this role if you:
- Are a hands-on marketer who enjoys executing and optimizing, not just creating strategies
- Have strong practical knowledge of Google Business Profile and local SEO
- Can independently manage 15–20 client accounts without losing attention to detail
- Are comfortable being accountable for marketing performance
- Can turn performance data into clear, actionable improvements
- Confidently present results and recommendations directly to clients
- Proactively identify opportunities instead of waiting for instructions
- Learn new platforms and marketing tools quickly
- Can balance execution, reporting, client communication, and account growth
What Success Looks Like
- Improved Google Business Profile and local search performance across client accounts
- Consistent execution of local SEO optimizations
- Accurate and useful monthly client reporting
- Strong client communication and relationship management
- Organized management of approximately 15–20 accounts
- Proactive identification of performance improvement opportunities
- Strong client retention and satisfaction
- Identification of appropriate upsell and account growth opportunities
What a Typical Day Looks Like
Your day may include reviewing local search performance across client accounts, optimizing Google Business Profiles, addressing citation or NAP consistency issues, and analyzing opportunities to improve rankings.
You may then prepare performance reports, lead a monthly client meeting, pull data from internal platforms, coordinate with internal account teams, or identify an opportunity to improve retention or expand an account.
In short: you own both the hands-on marketing execution and the client relationship needed to drive measurable results.
Interview Process
- Initial Application / Screening with Pavago
- Spark Hire One-Way Video Interview
- Client Interview
- Final Selection & Onboarding
Spark Hire Video Interview – Required
As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.
After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.
Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.
Apply Now
If you have strong hands-on experience with Google Business Profile, local SEO, digital marketing execution, and client account management, we’d love to hear from you.
Apply today and help clients improve their local visibility, marketing performance, and long-term growth.
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