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Open nowPosted 138 days ago

Digital Marketing Manager

Workable (global search)108,016 open roles

Where
Bengaluru, KA, India
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Your applicationOpen nowDigital Marketing ManagerWorkable (global search) · Bengaluru, KA, India

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 138 days ago

Workable (global search) median: 7 days open

The posting

About Tentworks Interactive

Tentworks Interactive is a global indie game studio headquartered in Singapore, with offices in San Francisco and Bangalore. Our mission is to make India a global contender in the gaming industry by developing innovative and high-quality strategy games.

Our flagship title, Becoming Pablo, is a roguelike grand strategy and tower defense game set between the 1970s and 1990s. As we expand our global presence, we are looking for a passionate and experienced Marketing Manager to lead our marketing efforts and build a thriving player community.

Job Description

We are seeking a dynamic and results-driven Marketing Manager to lead the marketing initiatives for Becoming Pablo and strengthen the Tentworks Interactive brand worldwide. This role requires a strategic thinker with hands-on experience in game marketing, community management, and global campaign execution.

You will work closely with the CMO, third-party publishing partners, and cross-functional teams to deliver impactful marketing strategies across digital platforms, social media, PR, and industry events.

Game & Brand Marketing

  • Develop and execute global marketing strategies for Becoming Pablo and future titles.
  • Build and enhance Tentworks Interactive’s brand visibility worldwide.
  • Collaborate with third-party publishing and marketing partners.
  • Align marketing initiatives with business and revenue objectives.

Community & Social Media Management

  • Manage and grow Tentworks’ presence on Discord, Reddit, Twitter/X, LinkedIn, YouTube, and Instagram.
  • Own and moderate the official Discord server and Reddit account.
  • Foster a highly engaged global community.
  • Plan and execute AMAs, developer updates, and community-driven campaigns.

Steam & Platform Marketing

  • Optimize the Steam store page, assets, and promotional campaigns.
  • Drive wishlist growth and conversions.
  • Support Early Access and full-release marketing strategies.

Influencer, PR & Communications

  • Identify, engage, and manage relationships with influencers, creators, and media.
  • Coordinate PR initiatives, press releases, and interviews.
  • Support crisis communication and reputation management.

Performance & Growth Marketing

  • Plan and execute paid marketing campaigns across digital channels.
  • Monitor and optimize campaign performance using data-driven insights.
  • Track KPIs such as wishlists, engagement, and ROI.

Events & Industry Presence

  • Represent Tentworks Interactive at trade shows and gaming events in India and internationally.
  • Support brand activations and partnerships.

Key Performance Indicators (KPIs)

  • Growth in Steam wishlists within the first six months.
  • Sales performance post-launch.
  • Engagement and growth across Discord and Reddit.
  • Influencer reach and media coverage.
  • ROI from paid marketing campaigns.
  • Brand awareness and global visibility.

Requirements

  • 4–7 years of experience in marketing within the gaming industry.
  • Proven track record in game marketing and community management.
  • Hands-on experience managing Discord and Reddit communities.
  • Strong understanding of the global PC gaming ecosystem.
  • Experience with Steam platform marketing and product launches.
  • Expertise in social media, influencer marketing, and PR.
  • Experience in performance marketing and paid acquisition.
  • Strong analytical and data-driven decision-making skills.
  • Excellent communication and storytelling abilities.
  • Ability to collaborate with global teams and external partners.
  • Willingness to travel for trade shows and industry events.

Preferred Qualifications

  • Experience launching games on Steam or other PC platforms.
  • Background in indie game marketing or working with publishers.
  • Familiarity with tools such as Hootsuite, Sprout Social, HypeAuditor, Google Analytics, and Steamworks.
  • Experience with crisis management and brand communications.
  • Passion for strategy, tycoon, simulation, or tower defense games.

Benefits

  • Performance-based bonuses tied to wishlist and sales targets.
  • Hybrid work model (3 days in-office, 2 days remote).
  • Opportunity to work on globally recognized strategy games.
  • International exposure and collaboration with global teams.
  • Travel opportunities to industry events and trade shows.
  • A chance to contribute to India’s rise in the global gaming industry.
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