The posting
Digital Marketing Manager (B2B Growth) – Remote
Demand Generation | Performance Marketing | Growth Strategy | B2B Marketing
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST) Preferred Locations: Pakistan, LATAM, or Eastern Europe
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.
This is not a coordinator role.
You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.
You’ll work across:
- Demand generation
- Paid advertising
- SEO
- Social media
- Email marketing
- Outbound campaigns
- Partnerships
- Marketing analytics
This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.
If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.
What You’ll Own
Marketing Strategy & Leadership
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
- Own the full marketing funnel, from awareness through customer acquisition and retention.
- Partner closely with leadership and sales to drive pipeline and revenue growth.
- Build, mentor, and manage internal marketing resources and external contractors.
- Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.
Multi-Channel Campaign Management
Lead and optimize campaigns across:
- Google Ads
- LinkedIn Ads
- Meta Ads
- SEO
- Email Marketing
- Outbound Campaigns
- Partnerships & Collaborations
You will:
- Manage campaign budgets to maximize ROI.
- Oversee messaging, positioning, and creative direction.
- Ensure consistent branding across every customer touchpoint.
- Continuously optimize campaign performance.
Demand Generation & Growth
- Launch campaigns that generate qualified leads and pipeline.
- Build scalable lead-generation systems.
- Improve landing pages and conversion funnels.
- Execute A/B testing across ads, emails, landing pages, and messaging.
- Collaborate with content, design, sales, and technical teams to execute growth initiatives.
- Continuously test new acquisition channels and marketing strategies.
Analytics & Performance Reporting
Track and optimize key marketing metrics, including:
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Customer Acquisition Cost (CAC)
- Marketing ROI
- Website Traffic
- Conversion Rates
- Lead-to-Opportunity Conversion
You will:
- Build dashboards and executive reports.
- Present actionable insights and recommendations to leadership.
- Make data-driven decisions that improve marketing performance.
Requirements
Must-Have Qualifications
Experience
- 5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
- Experience leading marketing initiatives in roles such as:
- Digital Marketing Manager
- Senior Marketing Manager
- Growth Marketing Manager
- Growth Lead
- Head of Marketing
Technical Skills
Proven experience managing:
- Google Ads
- LinkedIn Ads
- Meta Ads
- SEO
- Email Marketing
- Demand Generation
- Outbound Marketing
Strong experience with:
- HubSpot
- Marketing automation platforms
- CRM systems
- Marketing analytics and reporting tools
Strong understanding of:
- B2B marketing funnels
- Lead generation
- Performance marketing
- Conversion optimization
- Marketing attribution
Nice to Have
- Experience with Account-Based Marketing (ABM).
- Experience marketing B2B services or professional services.
- Familiarity with:
- Salesforce
- Marketo
- Outreach
- Experience managing agencies, freelancers, or cross-functional marketing teams.
- Strong brand positioning and storytelling experience.
Tools & Platforms
- Google Ads
- LinkedIn Ads
- Meta Ads
- HubSpot
- Google Analytics 4
- CRM & Marketing Automation Platforms
- SEO Tools
- Reporting & Analytics Platforms
What Makes You a Strong Fit
- Strategic thinker who enjoys executing campaigns.
- Strong analytical mindset with a focus on measurable business outcomes.
- Comfortable owning the entire marketing function.
- Highly organized and capable of managing multiple priorities.
- Excellent communicator and cross-functional collaborator.
- Curious, data-driven, and committed to continuous optimization.
- Thrives in fast-paced, entrepreneurial environments.
What a Typical Day Looks Like
- Review campaign dashboards and marketing KPIs.
- Optimize paid campaigns and lead-generation funnels.
- Collaborate with sales and leadership on growth priorities.
- Launch and monitor campaigns across paid and organic channels.
- Analyze conversion rates, CAC, and pipeline performance.
- Test new messaging, audiences, and acquisition channels.
- Present performance insights and strategic recommendations.
In short: You own the company’s growth engine—building marketing systems that generate pipeline, strengthen the brand, and drive measurable revenue growth.
Key Metrics for Success (KPIs)
- Growth in Marketing Qualified Leads (MQLs)
- Growth in Sales Qualified Leads (SQLs)
- Reduced Customer Acquisition Cost (CAC)
- Improved Marketing ROI
- Increased website traffic and conversion rates
- Strong lead-to-opportunity conversion
- Marketing contribution to pipeline and revenue
- Increased brand visibility and engagement
Why This Role Stands Out
- Own the complete B2B marketing function.
- Direct collaboration with leadership on growth strategy.
- End-to-end ownership of demand generation and pipeline growth.
- Blend strategic leadership with hands-on execution.
- Fully remote environment with significant autonomy.
- Clear career progression into:
- Head of Marketing
- Director of Marketing
- VP of Marketing
- Chief Marketing Officer (CMO)
Interview Process
- Application Review
- Spark Hire Intro Video (3–5 minutes)
- Initial Interview
- Technical & Strategic Marketing Interview
- Final Interview with Leadership
- Offer & Background Verification
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.
Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
Apply Now
If you’re a growth-focused B2B marketer who enjoys building demand generation systems, optimizing marketing performance, and driving measurable business growth, we’d love to hear from you. Apply today and help shape the next stage of growth for an ambitious, fast-moving organization.
