The posting
Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels.
We are looking for a hands-on, data-driven Digital Marketing Manager to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.
Position Title: Digital Marketing Manager
- Reports To: Vice President of Marketing
- Scheduled Hours: Mon-Fri / 8:00am-5:00pm
- FLSA Status: Salary
- Working Arrangement: Primarily Onsite
Key Responsibilities
- Own the health, performance, and growth of burkett.com as our primary digital storefront.
- Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic
- Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey
- Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue
- Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.
- Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels
- Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform
- Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement
- Proven experience collaborating across departments and managing stakeholders
- Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.
- Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics
- Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership
- Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports
- Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps
- Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap
- Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively
Requirements
- 5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs
- Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals
- Strong content creation, management and delivery abilities across key channels.
- Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred
- Proficiency with Google Analytics / GA4 and comfort turning data into decisions
- Experience managing paid search and/or paid social campaigns
- Strong writing skills with the ability to produce content across multiple formats and channels
- Excellent communication skills; ability to present clearly and concisely to leadership
- Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
- Self-starter who can own initiatives end-to-end with minimal oversight
Preferred Qualifications
- Experience in e-commerce, retail, or B2B/B2C product marketing
- Background in the foodservice, restaurant, or hospitality supply industry
- Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar)
- Google Ads or Google Analytics certification
- Hands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar)
- Experience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule)
Benefits
Why Burkett Restaurant Equipment and Supplies?
- Join a growing company with a strong reputation in the restaurant equipment industry.
- A collaborative, energetic team environment with direct access to leadership
- The opportunity to make a measurable impact at a growing, nationally recognized brand
- Flexible hybrid work arrangement allowing for 1 day/week offsite after initial onboarding period (6 months),
- Opportunity for growth and leadership in a dynamic, fast-paced environment.
- Competitive salary commensurate with experience
- Competitive benefits package.
- The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment.
To learn more about careers at Burkett please visit: https://www.burkett.com/careers
Only qualified candidates will be contacted. Responses containing salary history and/or requirements are preferred.
We are an Equal Employment Opportunity employer & a Drug Free Workplace.
