The posting
Position : Digital Marketing Manager
Salary : $1,800 - $2,500 AUD a month
Working Hours & Conditions : Australian Hours
Holidays : Public holidays in AU
Role Overview
We are looking for a proactive and organised Digital Marketing & Administrative Managerto take ownership of the company’s digital marketing activities while also providing general administrative support across the business.
This role is ideal for someone who enjoys a combination of creative marketing, lead generation, customer engagement, and operational administration. The successful candidate will play a key role in helping the business grow its online presence while ensuring administrative processes remain efficient and organised.
Key Responsibilities
Digital Marketing Management (Primary Focus)
- Manage and grow the company’s social media presence across relevant platforms
- Develop and maintain a consistent content calendar and posting schedule
- Plan, create, and optimise both organic and paid social media campaigns
- Monitor campaign performance and provide recommendations for improvement
- Ensure all advertising activities remain transparent and accessible to business owners
Lead Generation & CRM Management
- Manage and maintain CRM records and customer databases
- Support lead generation campaigns across social media and digital channels
- Track enquiries, leads, and customer interactions through the sales pipeline
- Assist with follow-up activities and lead nurturing processes via email CRM
- Generate reports on lead activity and marketing performance
Website Management
- Update website content, images, project portfolios, and service information
- Ensure website information remains accurate and current
- Support SEO and website optimisation initiatives where required
- Coordinate website improvements with external providers if necessary
Graphic Design & Advertising
- Create graphics, promotional materials, and digital marketing assets
- Design and manage social media advertisements and campaign creatives
- Maintain brand consistency across all marketing channels
- Assist with promotional campaigns, brochures, and sales materials
Administrative Support
- Perform general administrative tasks to support day-to-day business operations
- Data entry and maintenance of company records and databases
- Assist with document preparation, filing, and organisation
- Support scheduling, customer communications, and operational administration
- Help maintain accurate and organised business systems
Tools & Systems
- Facebook & Instagram
- Meta Ads Manager
- CRM systems (TBC)
- Website CMS platforms
- Canva or similar design tools
- Microsoft Office / Google Workspace
Requirements
- Proven experience in digital marketing and social media management
- Experience running both organic and paid social media campaigns
- Strong understanding of CRM systems and lead management
Website Updates / CMS Skills
- Graphic design skills using Canva or similar tools
- Excellent organisational and administrative abilities
- Strong communication and attention to detail
Desirable
- Experience working in construction, home improvement, trades, or related industries
- Experience creating marketing reports and campaign analysis
- Familiarity with automation and workflow tools
Additional Information
- This is a hybrid role combining digital marketing and business administration
- Strong emphasis on transparency, ownership, and accountability across marketing activities
- Opportunity to make a significant impact on lead generation and business growth
- Ideal for a versatile all-rounder who enjoys both creative marketing and operational support tasks
Ideal Candidate
You are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly.
