Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 33 days ago

Digital Marketing Specialist

Workable (global search)107,990 open roles

Where
Panama
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDigital Marketing SpecialistWorkable (global search) · Panama

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 33 days ago

Workable (global search) median: 6 days open

The posting

Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.

This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.

You’ll have direct ownership over:

  • Google Ads and PPC campaigns
  • SEO and organic search growth
  • Paid media optimization
  • Social media engagement
  • Conversion and lead generation performance
  • Campaign analytics, testing, and reporting

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.

What You’ll Own

Google Ads, PPC & Paid Media – Primary Focus

Build, manage, and optimize campaigns across:

  • Google Search Ads
  • Google Display Ads
  • Remarketing
  • Performance Max (PMax)

Own campaign execution from setup through optimization, including:

  • Keyword research
  • Audience targeting
  • Campaign and ad group structure
  • Budget allocation
  • Bidding strategies
  • Conversion-focused campaign scaling

Write and test:

  • Ad copy
  • Headlines
  • CTAs
  • Creative variations

Continuously monitor and optimize:

  • CPC
  • CTR
  • CPA
  • Conversions
  • ROAS

Identify underperforming campaigns quickly and implement data-backed improvements.

SEO & Organic Growth

Conduct keyword and competitor research using tools such as:

  • SEMrush
  • Ahrefs
  • Google Search Console

Optimize:

  • Metadata
  • Page titles and headings
  • Internal linking
  • Website content
  • On-page SEO

Support:

  • Technical SEO
  • Content optimization
  • Organic growth initiatives
  • Keyword and content-gap strategies

Monitor:

  • Keyword rankings
  • Organic traffic
  • Search visibility
  • Website performance

Identify opportunities to improve rankings and increase qualified organic traffic.

Social Media Management & Engagement

Support social media growth and engagement across:

  • LinkedIn
  • Instagram
  • Facebook

Manage and support:

  • Post scheduling
  • Captions
  • Comments and DMs
  • Audience interactions
  • Social content optimization

Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.

Analytics, Reporting & Optimization

Track marketing performance across:

  • Paid advertising
  • SEO
  • Organic traffic
  • Social media

Analyze performance using:

  • Google Analytics 4 (GA4)
  • Google Ads
  • Meta Ads Manager
  • SEMrush
  • Ahrefs
  • Google Search Console

Prepare clear reports covering:

  • Campaign performance
  • Marketing KPIs
  • Tests and experiments
  • Performance trends
  • Optimization opportunities
  • Recommended next steps

Maintain organized documentation of campaign changes, tests, results, and learnings.

Conversion & Performance Optimization

  • Run structured A/B tests across ads, messaging, targeting, and landing pages
  • Identify conversion bottlenecks across acquisition funnels
  • Recommend improvements to landing pages and campaign experiences
  • Test new audiences, keywords, messaging, and creative approaches
  • Scale successful campaigns while maintaining cost efficiency
  • Use performance data to prioritize optimization opportunities

What Makes You a Strong Fit

You:

  • Think in terms of measurable marketing performance
  • Enjoy optimizing campaigns rather than simply launching them
  • Combine analytical thinking with hands-on execution
  • Understand both paid and organic acquisition
  • Proactively identify performance gaps and growth opportunities
  • Are comfortable testing new ideas and learning from data
  • Care about leads, conversions, and revenue — not just traffic
  • Can independently manage multiple marketing priorities

Required Experience & Skills

Must-Have

  • 3+ years of hands-on digital or performance marketing experience
  • Strong practical experience with:
  • Google Ads
  • PPC / Paid Search
  • SEO
  • Social media management
  • Strong understanding of:
  • CPC
  • CTR
  • CPA
  • Conversion Rate
  • ROAS
  • Paid media optimization
  • Experience using:
  • Google Ads
  • Google Analytics 4 (GA4)
  • Google Search Console
  • SEMrush and/or Ahrefs
  • Meta Ads platforms
  • Strong keyword research and campaign optimization skills
  • Strong copywriting and written communication skills
  • Ability to interpret marketing data and make optimization decisions
  • Strong organizational and reporting skills
  • Ability to work independently in a remote environment during U.S. business hours

Nice to Have

  • Experience managing multiple client accounts
  • Experience with Meta Ads
  • Background in:
  • SaaS
  • E-commerce
  • B2B marketing
  • Experience with:
  • A/B testing
  • Landing page optimization
  • Conversion Rate Optimization (CRO)
  • Familiarity with:
  • Marketing automation
  • Content marketing
  • Email marketing systems
  • Experience building marketing dashboards or automated reports

Tools & Platforms

  • Google Ads
  • Google Analytics 4 (GA4)
  • Google Search Console
  • SEMrush
  • Ahrefs
  • Meta Ads Manager
  • LinkedIn
  • Instagram
  • Facebook
  • SEO and reporting tools

What a Typical Day Looks Like

You might:

  • Review Google Ads dashboards and marketing KPIs
  • Adjust campaign budgets, bids, keywords, and targeting
  • Test new ad copy, headlines, CTAs, and creatives
  • Analyze CPC, CTR, CPA, conversions, and ROAS
  • Monitor keyword rankings and organic traffic
  • Identify new SEO and content opportunities
  • Review social media engagement and audience activity
  • Analyze conversion performance
  • Document campaign tests and results
  • Prepare performance reports and recommendations for leadership

In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.

Key Metrics for Success

Paid Media

  • Return on Ad Spend (ROAS)
  • Cost Per Acquisition (CPA)
  • Cost Per Click (CPC)
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Lead volume and quality

SEO & Organic Growth

  • Organic traffic growth
  • Keyword ranking improvements
  • Search visibility
  • Qualified organic leads

Social & Overall Performance

  • Social engagement and audience growth
  • Lead generation
  • Campaign conversion performance
  • Reporting accuracy
  • Consistent testing and optimization
  • Overall marketing ROI

Why This Role Stands Out

  • Direct ownership of Google Ads, PPC, SEO, and digital growth
  • Hands-on role with measurable business impact
  • Opportunity to work across paid and organic acquisition channels
  • Strong autonomy over campaign testing and optimization
  • Exposure to performance analytics and conversion strategy
  • Fully remote work environment
  • Growth opportunities into:
  • Performance Marketing Manager
  • Growth Marketing Manager
  • Paid Media Manager
  • Digital Marketing Lead

Interview Process

  1. Initial Screening Call
  2. Spark Hire Intro Video
  3. Recruiter Interview
  4. Final Interview
  5. Offer & Onboarding

Apply Now

If you:

  • Love performance marketing and paid media
  • Have hands-on Google Ads and PPC experience
  • Understand how to grow organic traffic through SEO
  • Enjoy analyzing data and improving ROAS
  • Constantly test campaigns to improve conversions
  • Want ownership over multiple digital growth channels

This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.

#PerformanceMarketing #GoogleAds #PPC #SEO #PaidMedia #DigitalMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.