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Open nowPosted 116 days ago

Digital Marketing Specialist

Workable (global search)107,990 open roles

Where
United States
Work mode
Remote
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Your applicationOpen nowDigital Marketing SpecialistWorkable (global search) · United States

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 116 days ago

Workable (global search) median: 6 days open

The posting

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will:

  • Run and scale Google Ads campaigns
  • Manage social media engagement and content execution
  • Improve SEO and organic visibility
  • Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

  • Manage campaigns across:
  • Search
  • Display
  • Remarketing
  • Conduct keyword research and structure campaigns for performance
  • Write and test high-converting ad copy
  • Optimize key metrics:
  • CPC
  • CTR
  • Conversions
  • ROAS
  • Manage budgets, bidding strategies, and targeting
  • Identify and implement performance improvements

2. Social Media Execution & Engagement

  • Manage engagement across:
  • Instagram
  • Facebook
  • LinkedIn
  • Respond to comments, DMs, and audience interactions
  • Support:
  • Content scheduling
  • Caption writing
  • Post optimization
  • Monitor engagement metrics and audience growth

3. SEO & Organic Growth

  • Conduct keyword research using tools like:
  • SEMrush
  • Optimize:
  • Metadata
  • Content
  • Internal linking
  • Support technical SEO improvements
  • Track:
  • Keyword rankings
  • Organic traffic
  • Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

  • Track performance across:
  • Paid campaigns
  • Social channels
  • Organic traffic
  • Analyze data using:
  • Google Analytics 4
  • Prepare reports with:
  • Insights
  • Recommendations
  • Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

  • You are execution-focused — you actually run campaigns
  • You make decisions based on data, not assumptions
  • You’re comfortable managing multiple campaigns simultaneously
  • You continuously test, iterate, and improve performance
  • You balance:
  • Performance metrics
  • Creative execution

Requirements (Must-Have)

Experience

  • 3+ years of hands-on experience managing:
  • Google Ads campaigns
  • 3+ years managing social media platforms
  • Proven SEO experience using:
  • SEMrush, Ahrefs, or similar tools

Core Skills

  • Strong understanding of:
  • CPC
  • CTR
  • Conversions
  • ROAS
  • Experience with:
  • Google Analytics 4
  • Strong written communication and copywriting skills
  • Ability to work independently in a remote environment

Nice to Have

  • Experience managing multiple client accounts
  • Background in:
  • E-commerce
  • SaaS
  • B2B Marketing
  • Experience with:
  • A/B testing frameworks
  • Conversion rate optimization
  • Familiarity with content marketing workflows

Tools & Platforms

  • Google Ads
  • Google Analytics 4
  • SEMrush / Ahrefs
  • Social media platforms (Instagram, Facebook, LinkedIn)
  • Reporting & analytics tools

What a Typical Day Looks Like

  • Review campaign performance and key metrics
  • Optimize Google Ads campaigns and creatives
  • Respond to social media engagement and interactions
  • Update SEO content and keyword strategies
  • Analyze data and identify optimization opportunities
  • Prepare reports and recommendations

In short: You continuously improve traffic, engagement, and conversions across paid and organic channels.

Key Metrics for Success (KPIs)

  • Improved Google Ads performance (CPC, CTR, ROAS)
  • Growth in social media engagement and audience activity
  • Increased organic traffic and keyword rankings
  • Accuracy and clarity of reporting
  • Consistent campaign optimization and improvement

Why This Role Stands Out

  • True multi-channel ownership (paid + social + SEO)
  • Execution-focused role with measurable impact
  • Opportunity to work across multiple growth channels
  • Performance-driven environment with clear accountability
  • Growth opportunities into:
  • Performance Marketing Manager
  • Growth Lead

Interview Process

  • Initial Screening Call
  • Recruiter Interview
  • Final Interview
  • Offer & Onboarding

Apply Now

If you:

  • Enjoy running campaigns and improving performance
  • Think in terms of metrics and optimization
  • Like working across paid, social, and SEO channels
  • Want a role with real impact on growth

This is a strong opportunity to step into a high-impact digital marketing role.

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