The posting
ABOUT THE ROLE
We are looking for a commercially driven and creatively minded Director of Ad Sales to lead revenue growth across Vietnam. This is a senior individual-contributor and team-building role at the intersection of Connected TV (CTV), streaming, and digital video advertising — one of the fastest-growing segments in Southeast Asia.
You will be the face of our advertising business in-market, building and owning relationships with top-tier brand advertisers and media agencies, crafting compelling go-to-market strategies, and closing high-value partnerships that drive measurable results for clients.
WHAT YOU WILL DO
Revenue Generation & Sales Leadership
• Own and exceed quarterly and annual revenue targets for Vietnam across CTV, digital video, and streaming inventory.
• Develop a robust pipeline of brand advertisers, performance marketers, and agency partners through proactive outreach and relationship cultivation.
• Lead the full sales cycle — from prospecting and pitch through negotiation, deal close, and renewal.
• Drive direct and programmatic CTV/video ad sales across streaming platforms, OTT environments, and digital properties.
Go-To-Market Strategy
• Build and execute a strategic GTM plan tailored to the Vietnam advertising market, identifying key verticals, seasonal opportunities, and competitive positioning.
• Translate platform capabilities into compelling, insight-led narratives and custom proposals for brand and agency audiences.
• Collaborate cross-functionally with Product, Marketing, and Ad Operations to develop market-ready packages and sponsorship solutions.
• Stay ahead of industry trends — CTV growth, programmatic adoption, audience targeting innovations — and bring market intelligence back to the business.
Client & Agency Relationships
• Serve as the primary point of contact for key brand advertisers and holding-group agencies across Vietnam.
• Deliver proactive, consultative client care — bringing creative ideas, campaign performance insights, and upsell opportunities to every client interaction.
• Host client events, executive briefings, and industry events to strengthen relationships and elevate our brand presence in-market.
• Partner with Account Management and Ad Ops to ensure seamless campaign delivery and a best-in-class advertiser experience.
Team & Market Development
• Lay the groundwork for a scalable sales team in Vietnam — defining hiring needs, onboarding processes, and performance frameworks as the business grows.
• Represent the company at key industry conferences, trade bodies (e.g., IAB Vietnam), and advertiser forums.
• Provide regular forecasting, pipeline reporting, and market feedback to regional leadership.
Requirements
Required Qualifications
• 7+ years of advertising sales experience, with a strong focus on CTV, digital video, and/or streaming media.
• Demonstrated track record of meeting or exceeding revenue targets in a fast-paced, competitive media environment.
• Deep knowledge of the CTV and digital video advertising ecosystem — ad formats, measurement, programmatic, audience targeting, and attribution.
• Established network of relationships with senior brand marketers and media agency decision-makers in Vietnam.
• Experience selling advertising solutions at or for a major streaming platform, broadcast/digital network, or premium video publisher.
• Strong command of the Vietnam advertising landscape — market dynamics, key categories, and the competitive media environment.
• Business-fluent English and native Vietnamese.
What Sets You Apart
• Strategic thinker with a creative streak — you don't just sell inventory, you craft solutions that solve real client business problems.
• Entrepreneurial mindset: comfortable building from the ground up and energized by ambiguity and growth-stage challenges.
• Exceptional communicator and storyteller — able to present complex advertising concepts clearly to C-suite and brand teams.
• High energy and proactivity: you take initiative, follow through, and bring enthusiasm to every client interaction.
• Data-fluent: comfortable with campaign analytics, market research, and using data to strengthen pitches and renewals.
• Collaborative team player who can influence without authority across global and regional stakeholders.
Benefits
• Competitive base salary + performance-linked commission structure.
• Opportunity to build and shape the advertising business in one of Southeast Asia's most dynamic and fast-growing markets.
• High-visibility role with direct access to regional and global leadership.
• A collaborative, inclusive, and high-performance culture that values creativity, accountability, and impact.
• Comprehensive benefits package including health insurance, annual leave, and professional development budget.
We are an equal-opportunity employer and celebrate diversity. All qualified applicants will receive consideration without regard to race, religion, gender, nationality, or disability status.
