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Open nowPosted 55 days ago

Director, Brand Management & Marketing

Workable (global search)108,016 open roles

Where
New York, NY, United States
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Your applicationOpen nowDirector, Brand Management & MarketingWorkable (global search) · New York, NY, United States

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 55 days ago

Workable (global search) median: 7 days open

The posting

ABOUT US:

Farmacy is a clean beauty brand super charging farm-fresh ingredients with gentle actives to support healthy skin results today, while preserving skin’s vitality for the future.

ABOUT THE ROLE:

The Director, Brand Management & Marketing will serve as a steward of the Farmacy brand, helping to shape its long-term vision while driving integrated marketing strategies that accelerate growth, strengthen brand equity, and deepen consumer engagement. You'll lead the development of compelling brand campaigns, innovation launches, and go-to-market strategies while partnering cross-functionally with Product Development, Digital, Sales, Creative, Operations and Finance, to bring the brand to life across every consumer touchpoint. This is a highly collaborative leadership role for someone who thrives at the intersection of strategy, creativity, and commercial performance, with a passion for building iconic brands and delivering meaningful business results. This role will report to the Sr. Director of Marketing, and have people manager responsibilities.

KEY RESPONSIBILITIES

Brand Management

  • Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development.
  • Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
  • Support development of marketing calendar and program classifications (Budget Planning)
  • Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks.
  • Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth.
  • Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process.
  • Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals.

Brand Storytelling - 360 Campaign & Activation Management

  • Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives
  • Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication
  • Lead and oversee the development of strategic Go-To-Market drivers within the context
  • Lead and oversee the end to end go-to-market campaign process, planning & communication
  • Oversee recaps & launch post-mortems
  • Work with Copywriters to reflect the brand voice

End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio

  • Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities
  • Oversee the development of key new product development building blocks (e.g. insights, SOP)
  • Lead and oversee new product messaging, claims development + educational support
  • Identify white space opportunities

Retailer + Promotional Support

  • Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
  • Partner closely with Sales and key retail partners to develop global strategies that support the core business + accelerate new product launches
  • Support promotional marketing activities (kits & sets, merchandise strategy)

Day-to-Day Business Management

  • Prepare and support presentations for management meetings
  • Own budget management for key marketing spend buckets
  • Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
  • Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
  • Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development

Requirements

  • 7+ years of progressive brand management and/or brand marketing experience, ideally within beauty, skincare, CPG, or a consumer-led brand.
  • Proven experience developing brand strategy and integrated 360° marketing plans that drive brand equity, consumer engagement, and commercial growth.
  • Experience leading new product development, innovation, and go-to-market strategies, from consumer insights and positioning through launch and optimization.
  • Strong commercial and financial acumen, with experience managing budgets and leveraging consumer, sales, and campaign data to drive business decisions.
  • Demonstrated ability to lead and influence cross-functional teams across Creative, Digital, Sales, Product Development, Operations, and Finance.
  • Experience working within the prestige beauty and retail landscape, including Sephora and/or Ulta, strongly preferred.
  • Strong people leadership skills, with experience coaching and developing direct reports.
  • Strategic, creative, and solutions-oriented thinker who thrives in a fast-paced, entrepreneurial environment and can effectively manage competing priorities.
  • Excellent communication and presentation skills with the ability to influence senior leaders and cross-functional partners.
  • Passion for beauty, skincare, consumer trends, and building differentiated brands.
  • Able to reliably commute to the NYC office a minimum of two days per week + ad hoc as needed.
  • Permanently authorized to work in the U.S. without current or future employer sponsorship

Benefits

  • 15 days PTO + 5 sick/personal days per year
  • 16 annual Company holidays
  • Health insurance, Dental insurance, Vision insurance
  • Life insurance ($25,000 policy, free to employees)
  • Commuter benefits (Transit + Parking FSA)
  • Health care FSA
  • Dependent care FSA
  • 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
  • 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
  • $40/month phone stipend
  • Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
  • Quarterly Gratis Product Stipend
  • Monthly Exercise/Gym Reimbursement
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