Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 11 days ago

Director, CRO & Subscription

Workable (global search)108,016 open roles

Where
Los Angeles, CA, United States
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, CRO & SubscriptionWorkable (global search) · Los Angeles, CA, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 11 days ago

Workable (global search) median: 7 days open

The posting

Hi-Altitude Brands | Health & Wellness | Remote (PST/MST Based)

About Hi-Altitude Brands

Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients that set us apart from competitors. Our products are sold through our website, Amazon, and Walmart, reaching hundreds of thousands of customers nationwide.

We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.

Position Overview

We're looking for an exceptional Director, CRO & Subscription to join the Hi-Altitude team. In this capacity, you will own the on-site customer journey end-to-end. You will own both the strategy and execution of our CRO testing roadmap to improve conversion rate, AOV and RPV as well as our Subscription program improving subscription adoption and reducing subscription churn.

You are data-obsessed, understand how to turn numbers into actionable insights, and know how to design and read tests without bias.

This is an individual contributor role reporting to the Chief Retention Officer. Leveling may range from Associate Director to Director, depending on the candidate’s experience and expertise. As the function matures, the scope and structure of the role are expected to evolve, with potential to grow into team leadership.

Responsibilities

Own the CRO & Testing Roadmap:

  • Design, prioritize, and execute an unbiased testing program across the site — front-end pages, landing pages, product pages, and blog content — to improve conversion rate and AOV, and know how to read the resulting data and translate it into action.

Own Subscription Retention, Churn, and LTV:

  • In ReCharge, test save tactics such as educational content and value-adds; apply strong dunning management to reduce involuntary churn; and use psychological and behavioral principles to extend billing cycles and grow subscriber lifetime value
  • Work closely with our Lifecycle Marketing Manager to develop personalized communications to subscribers as well as remove subscribers from communications when relevant.

Own Pricing Strategy:

  • Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout.

Own the AfterSell relationship

  • Manage our upsell/cross-sell testing roadmap and execution to substantially increase upsell take-rates.
  • Maintain a working knowledge of competing vendors in the space to determine whether to evolve or switch tools.

Partner Cross-Functionally:

  • Support product launches and site-wide sales initiatives alongside marketing, creative, and operations.
  • Partner closely with our Acquisition department to manage all landing page tests optimized to lower CAC and raise new customer ROAS.

Own Site QA:

  • Proactively identify issues that need fixing and opportunities for improvement, and drive them to resolution.

Requirements

  • 10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing, within DTC subscription-based consumer brands.
  • Hands-on experience with Shopify Plus, ReCharge, Testing tools (Convert, Optimizely, VWO) and upsell/cross sell tools
  • A track record of designing, running, and interpreting statistically sound CRO and upsell tests — you know how to avoid biased test design and can defend your read of the data.
  • Working knowledge of dunning management tactics for involuntary churn reduction.
  • A strong point of view on pricing strategy and margin optimization, backed by test-driven reasoning.
  • Familiarity with the broader ecommerce/subscription tooling landscape (upsell, retention, and CRO platforms) and the judgment to evaluate build-vs-buy or vendor-switch decisions.
  • Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous and fully remote environment.

Why Join Us

  • A fully remote, autonomy-driven culture where your work has direct, measurable impact.
  • Ownership of a meaningful, high-visibility function from day one, with room to grow the role and potentially a team, as the business scales.
  • A fast-moving, test-and-learn environment backed by leadership that values data over opinion

Compensation

Competitive salary range of $125,000-165,000 per year, plus bonus eligibility

Benefits

  • Flexible time off + 9 annual company holidays
  • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
  • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
  • 100% company-paid Life Insurance and Short-Term Disability Coverage
  • 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
  • Matching Charitable Contributions up to $2,500/year
  • $1,200/annual Work from Home (WFH) stipend
  • Employee Recognition and Rewards Program
  • Pet insurance
  • Employee Product Samples and Discounts
  • Professional Development Fund
  • Free Calm App Subscription

Hi-Altitude Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.