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Open nowPosted 52 days ago

Email Marketing Specialist

Workable (global search)108,016 open roles

Where
Kenya
Work mode
Remote
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Your applicationOpen nowEmail Marketing SpecialistWorkable (global search) · Kenya

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 52 days ago

Workable (global search) median: 7 days open

The posting

Email Marketing Specialist

Email Campaigns, Automation, Deliverability & Lifecycle Marketing | Remote

Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours, with flexibility for campaign launches and reporting deadlines

About the Role

At Pavago, one of our clients is hiring an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.

This is a hands-on email marketing role combining:

  • Email campaign execution
  • Copywriting
  • Audience segmentation
  • Marketing automation
  • Lifecycle and nurture workflows
  • Email deliverability
  • A/B testing
  • Performance analytics

You’ll own the full email campaign lifecycle — from planning and segmentation through launch, deliverability monitoring, optimization, and reporting.

If you understand both the creative and technical sides of email marketing and enjoy using data to continuously improve performance, this role is built for you.

What You’ll Own

Email Campaign Development & Execution

Build, launch, and manage campaigns using platforms such as:

  • HubSpot
  • Klaviyo
  • Marketo
  • Mailchimp
  • ActiveCampaign

You’ll:

  • Write compelling subject lines, email copy, and calls-to-action
  • Develop campaigns tailored to different audience segments and lifecycle stages
  • Build and optimize responsive email templates
  • Maintain consistency with brand guidelines and messaging
  • Perform basic HTML/CSS edits when needed
  • QA campaigns before launch to ensure links, formatting, personalization, and tracking work correctly

Audience Segmentation & List Management

Manage and maintain email databases ranging from 20,000 to 200,000+ contacts.

You’ll:

  • Segment audiences based on:
  • Lifecycle stage
  • Engagement
  • Persona
  • Geography
  • Behavioral data
  • Customer activity
  • Maintain clean and organized contact databases
  • Identify and remove:
  • Hard bounces
  • Inactive contacts
  • Duplicates
  • Spam traps
  • Improve personalization and targeting strategies
  • Maintain strong list hygiene to protect sender reputation and campaign performance

Marketing Automation & Nurture Workflows

Build and optimize automated email journeys including:

  • Lead nurture sequences
  • Drip campaigns
  • Onboarding workflows
  • Behavioral automations
  • Abandoned cart flows
  • Re-engagement campaigns
  • Lifecycle sequences

You’ll also:

  • Configure triggers, conditions, and branching logic
  • Test workflows before launch
  • Troubleshoot automation issues
  • Analyze performance across different stages of the journey
  • Continuously optimize sequences for engagement and conversion

Email Deliverability & Compliance

Monitor and improve:

  • Sender reputation
  • Inbox placement
  • Bounce rates
  • Spam complaints
  • Domain and email authentication
  • Overall deliverability

Work with configurations including:

  • SPF
  • DKIM
  • DNS
  • Suppression lists

Use tools such as:

  • Litmus
  • GlockApps
  • Postmark

Ensure email programs follow:

  • CAN-SPAM
  • GDPR
  • CCPA
  • Email marketing and permission best practices

Troubleshoot deliverability problems and implement solutions to protect long-term sender health.

A/B Testing & Performance Optimization

Develop structured tests across:

  • Subject lines
  • Email copy
  • CTAs
  • Send times
  • Layouts
  • Offers
  • Messaging
  • Audience segments

Use campaign data to identify opportunities to improve:

  • Engagement
  • Click-through rates
  • Conversions
  • Lead nurturing
  • Retention
  • Revenue contribution

Analytics & Reporting

Track email marketing KPIs including:

  • Open rates
  • Click-through rates
  • Conversion rates
  • Bounce rates
  • Unsubscribe rates
  • Engagement
  • Revenue attribution

Build and maintain reports using:

  • ESP analytics
  • Google Analytics
  • CRM reporting
  • Looker
  • Excel / Google Sheets

Translate campaign data into clear insights and optimization recommendations for leadership and marketing stakeholders.

Required Experience & Skills

  • 2+ years of professional email marketing experience
  • Hands-on experience with at least one major ESP:
  • HubSpot
  • Klaviyo
  • Marketo
  • Mailchimp
  • ActiveCampaign
  • Strong understanding of:
  • Email marketing automation
  • Audience segmentation
  • Lead nurturing
  • Lifecycle campaigns
  • List management
  • Experience building automated email workflows
  • Experience analyzing email campaign performance
  • Basic HTML/CSS knowledge for email template customization
  • Advanced Excel or Google Sheets skills, including:
  • Pivot Tables
  • VLOOKUP
  • Reporting
  • Data segmentation
  • Strong copywriting and written English skills
  • Strong attention to detail
  • Ability to manage multiple campaigns and deadlines simultaneously

Nice to Have

  • Experience managing email databases of 50,000+ contacts
  • Experience with Litmus, GlockApps, Postmark, or similar deliverability tools
  • Hands-on knowledge of SPF, DKIM, DNS, and sender authentication
  • Experience integrating ESPs with Salesforce, HubSpot, or other CRM platforms
  • Experience in:
  • SaaS
  • E-commerce
  • Professional services
  • B2B marketing
  • Understanding of lifecycle and behavioral marketing
  • Experience with revenue attribution and funnel reporting

What Makes You a Strong Fit

You:

  • Balance strong copywriting with analytical thinking
  • Understand that email performance goes beyond simply writing good copy
  • Know how segmentation, automation, deliverability, and data work together
  • Are comfortable troubleshooting technical email issues
  • Pay close attention to campaign details before hitting send
  • Enjoy testing ideas and using data to improve results
  • Can manage several campaigns and workflows simultaneously
  • Take ownership of performance rather than simply executing tasks

What a Typical Day Looks Like

Your day may include:

  • Building and scheduling email campaigns
  • Writing subject lines, copy, and CTAs
  • Creating or modifying email templates
  • Segmenting audiences for upcoming campaigns
  • Reviewing database and list health
  • Building automated nurture sequences
  • Testing triggers and workflow logic
  • Monitoring deliverability and sender reputation
  • Reviewing campaign analytics
  • Launching A/B tests
  • Preparing performance reports
  • Sharing optimization recommendations with leadership

In short: you ensure email marketing campaigns are well-written, properly targeted, technically sound, automated effectively, and consistently optimized for engagement, conversions, and business growth.

Key Metrics for Success

  • Open rates meeting or exceeding relevant benchmarks
  • CTR of approximately 3–5%+ where appropriate
  • Improved campaign and workflow conversion rates
  • Bounce rate maintained below 2%
  • Unsubscribe rate maintained below 1%
  • Healthy sender reputation and inbox placement
  • Accurate campaign and revenue attribution
  • Improved lead nurturing and lifecycle engagement
  • Reliable campaign execution with minimal errors

Why This Role Stands Out

  • Ownership of the complete email marketing lifecycle
  • Blend of creative, analytical, and technical marketing
  • Hands-on experience with leading ESP and automation platforms
  • Direct impact on engagement, pipeline, retention, and revenue
  • Opportunity to build sophisticated lifecycle and nurture programs
  • Exposure to marketing analytics and deliverability strategy
  • Fully remote work environment
  • Growth opportunities into:
  • Lifecycle Marketing
  • Marketing Automation
  • CRM Marketing
  • Growth Marketing
  • Marketing Operations

Interview Process

  1. Initial Phone Screen
  2. Video Interview with Pavago Recruiter
  3. Practical Assessment — such as building a 3-email nurture workflow for a sample product launch
  4. Client Interview
  5. Offer & Background Verification

Apply Now

If you:

  • Have hands-on email marketing experience
  • Know platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
  • Understand segmentation, automation, and deliverability
  • Can write compelling email copy
  • Enjoy testing and optimizing campaigns based on data
  • Want ownership over email performance from strategy through execution

We’d love to hear from you.

Important: Spark Hire Video Interview

As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire.

This is your opportunity to introduce yourself and highlight your experience with email marketing platforms, campaign execution, automation workflows, audience segmentation, copywriting, deliverability, A/B testing, and performance optimization.

We recommend sharing specific examples of email campaigns or automated workflows you’ve managed, the size of the databases you’ve worked with, and measurable improvements you achieved in engagement, conversions, or deliverability.

Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.

#EmailMarketing #EmailMarketingSpecialist #Klaviyo #HubSpot #Marketo #Mailchimp #ActiveCampaign #LifecycleMarketing #MarketingAutomation #EmailDeliverability #LeadNurturing #CRM #GrowthMarketing #RemoteJobs #DigitalMarketing

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