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ClosedPosted 8 hours agoWe saw it 110 min after it went up

Executive General Manager Commercial - Experiences & Attractions

Workable (global search)107,957 open roles

Where
Sydney, NSW, Australia

This posting closed on 2026-10-07. 107,957 other Workable (global search) postings are live.

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The posting

Sydney, NSW | Executive Leadership Role

Ready to shape the commercial future of some of Australia's most unforgettable travel experiences?

Join Journey Beyond's Experiences & Attractions division and lead the growth of a portfolio that helps guests create lifelong memories across some of Australia's most sought-after destinations. From once-in-a-lifetime adventures and iconic attractions to immersive touring experiences, you'll drive the commercial strategy that inspires guests to explore more, stay longer and experience the very best our brands have to offer.

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate the Experiences & Attractions divisions across the coastline of the country, connecting guests to the land, the sea and to each other.

Our tourism marine brands include: Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Exmouth Dive & Whalesharks Ningaloo, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; Mossman Gorge Culture Centre completes the portfolio as part of our Voyages Tourism Australia offering, with further growth imminent.

Why Join Us

  • Shape the future growth and development of Journey Beyond's Experiences & Attractions brands
  • Focused on achieving divisional revenue targets through the execution of innovative and collaborative initiatives and strategies
  • Positively influence the commercial success of some of Australia's most unique tourism experiences
  • Generous discounts on Journey Beyond travel and experiences
  • Study Assistance Program and career development opportunities

About the Role

As Executive General Manager, Commercial, you'll lead the development and execution of the commercial strategy for the Experiences & Attractions division.

This is a rare opportunity to influence the growth of a portfolio that sits at the heart of the guest journey. You'll drive revenue growth, customer demand and market expansion while helping shape how guests discover, book and experience some of Australia's most unique tourism experiences.

A key leadership role within the division, you will be working across sales, marketing, pricing, distribution and partnerships, you'll identify growth opportunities, optimise performance and create exceptional commercial outcomes for both our guests and our business.

Key responsibilities include:

  • Lead the divisional commercial strategy for Experiences & Attractions, driving revenue growth, market share expansion and commercial performance
  • Oversee pricing, yield and revenue optimisation initiatives to maximise profitability, drive sustainable growth and ensure long-term commercial returns.
  • Develop commercial plans in collaboration with key stakeholders, that align with enterprise priorities, ensuring our offerings meet customer needs and capitalise on market opportunities.
  • Identify new opportunities that strengthen customer relationships, increase market share and grow customer demand ensuring our commercial strategies are operationally sound and financially viable.
  • Lead and develop the capabilities of our high-performing sales, marketing and commercial teams while fostering a culture of accountability, collaboration and continuous improvement

About You

You're an accomplished commercial leader who knows how to turn strategy into growth. You thrive in customer-focused environments, bring people together around a common vision and have a proven track record of delivering strong commercial outcomes.

You'll bring:

  • Significant senior commercial leadership experience with accountability for revenue growth and business performance
  • Proven success developing and executing commercial strategies and solutions within tourism, hospitality, travel or a related customer-focused industry
  • Strong experience across all aspects of sales, marketing, pricing, distribution and customer acquisition
  • Commercial acumen with the ability to balance customer, operational and financial outcomes to achieve sustainable growth
  • Outstanding leadership and role model demonstrating proactive and natural stakeholder engagement and influencing skills within complex or matrix environments

About Us

Journey Beyond is Australia's leading experiential tourism group, operating some of the country's most iconic travel experiences across rail, cruise, marine, accommodation and adventure tourism.

We're proud to be part of Journey Beyond, Australia's leading experiential tourism group. Across our portfolio of brands, we're passionate about creating unforgettable experiences and connecting guests to some of the most unique destinations across Australia and New Zealand.

Successful candidates are required to apply for a National Police Clearance.

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