Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 50 days ago

GM, SEA, Consumer Goods Mandarin Required

Workable (global search)108,016 open roles

Where
Singapore
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowGM, SEA, Consumer Goods Mandarin RequiredWorkable (global search) · Singapore

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 50 days ago

Workable (global search) median: 7 days open

The posting

GM, SEA, Consumer Goods (Mandarin Required)

Location: Singapore Coverage: Southeast Asia Industry: Consumer Electronics / Consumer Goods / E-Commerce

Company Overview - Our client is a high-growth global consumer technology company, recognized as the #1 player globally in its category. - The company has a rapidly expanding presence across North America, Europe, and Asia. - Initially a successful consumer product business, it has evolved into a broader consumer technology ecosystem, spanning hardware, software, mobile applications, and data-enabled products and services. - The company operates a connected portfolio of smart consumer devices, digital experiences, and data-driven solutions, fostering deep consumer relationships beyond traditional consumer goods. - Growth has been driven by product innovation, consumer-centric design, technology, brand building, and sophisticated e-commerce execution. - Southeast Asia has been identified as a major strategic growth market. - The company is appointing a General Manager, Southeast Asia, reporting directly to the Founder & CEO, to accelerate regional market share and build the next chapter of its business in SEA.

Role Overview - The General Manager, Southeast Asia, will be the most senior business leader in the region, with full ownership of the SEA P&L and end-to-end accountability for growth, profitability, market share, and organisational development. - This is a genuine General Management mandate, not limited to selling physical products but also commercializing an integrated ecosystem of hardware, software, apps, and data. - The GM will determine strategic priorities across countries, consumer segments, categories, products, and channels, and localize the company’s global ecosystem for the SEA market. - The mandate is to translate global category leadership into regional market leadership, leveraging significant headroom for growth in SEA.

Key Responsibilities - Take full ownership of the Southeast Asia P&L, including revenue, profitability, investment allocation, and overall business performance. - Develop and execute a multi-year SEA growth strategy to materially increase regional market share. - Translate global category leadership into a stronger and more defensible position in Southeast Asia. - Determine country, category, consumer, and channel priorities across the region. - Build regional strategy around the company’s expanding hardware, software, mobile application, and data ecosystem. - Identify opportunities to deepen consumer engagement and lifetime value through integration of physical products and digital experiences. - Define appropriate go-to-market models by market, including D2C, marketplaces, distributors, modern trade, specialty retail, and other offline channels. - Drive growth across major e-commerce ecosystems and marketplaces, while developing omnichannel capabilities. - Own senior commercial relationships with major marketplaces, retailers, distributors, and strategic partners in SEA. - Lead regional brand, consumer, and category strategy, ensuring global brand equity translates into locally relevant propositions. - Identify opportunities for new product launches, category expansion, and localization based on consumer insights, market data, and competitive dynamics. - Leverage consumer and commercial data to improve customer acquisition, engagement, retention, cross-selling, and lifetime value. - Partner closely with global product, technology, marketing, supply chain, finance, and operations teams to ensure SEA priorities are reflected in the global strategy. - Build and lead a high-performing Southeast Asia organization to support the next phase of regional growth. - Serve as the voice of Southeast Asia to the Founder & CEO and global leadership team, influencing product, investment, and market priorities.

Ideal Candidate Profile - Commercially exceptional consumer leader with structured training from a world-class organization and entrepreneurial instincts to build and scale a high-growth business. - Approximately 8–12+ years of experience in consumer goods, FMCG, consumer electronics, consumer technology, e-commerce, or adjacent consumer-facing industries. - Candidates with foundational commercial and leadership experience in leading FMCG organizations (e.g., P&G, Unilever) or blue-chip consumer companies are highly relevant, especially those who have progressed to Country GM, Business Unit Head, Commercial Director, E-Commerce Director, or equivalent roles. - Leaders from consumer electronics and technology companies with experience at the intersection of product, brand, retail, e-commerce, and digital ecosystems are also suitable. - Senior leaders from major e-commerce platforms and marketplaces with strong exposure to consumer brands, category management, commercial strategy, and regional growth will be considered. - Demonstrable experience owning a country, regional, or business-unit P&L, or equivalent end-to-end commercial accountability. - Proven track record of gaining market share, building categories, entering new markets, or scaling a consumer business. - Strong understanding of the Southeast Asian consumer landscape, ideally with multi-market experience in the region. - Experience across e-commerce, marketplaces, distributors, and offline retail is highly advantageous. - Strong consumer and brand instincts, combined with rigorous commercial and analytical capabilities. - Experience with connected products, digital platforms, applications, subscriptions, consumer data, or broader technology ecosystems is advantageous but not mandatory. - Ability to move fluidly between CEO-level strategy and hands-on market execution. - Entrepreneurial, intellectually curious, and comfortable operating in a fast-moving international organization. - Fluency in Mandarin is required due to frequent communication and collaboration with key stakeholders at the company’s global HQ.

Opportunity Highlights - This is not a traditional regional GM role managing an established consumer-goods operation. - Opportunity to take ownership of Southeast Asia for the global #1 player in its category as the company evolves into a broader technology-enabled ecosystem. - Direct reporting access to the Founder & CEO. - Full ownership of the Southeast Asia P&L. - Mandate to materially grow SEA market share. - Significant autonomy over market, channel, and investment strategy. - Opportunity to shape how a hardware + software + app + data ecosystem is brought to market in SEA. - Ability to build the regional organization and leadership team. - Platform and resources of an established global category leader. - Entrepreneurial scope in a business with substantial growth potential. - Ideal for leaders from top consumer, technology, or e-commerce organizations seeking greater ownership, speed, and strategic influence.

*Only shortlisted candidates will be contacted due to the volume of applicants.

EA Licence No.: 25S3232 EA Personnel Reg. No.: R1874604 EA Personnel Name: Kenneth Ho

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.